Pacific Sunwear Selects MicroStrategy as Enterprise Business Intelligence Standard

Paul Demery

McLean, Va., March 29, 2007 – MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Pacific Sunwear of California, Inc. (NASDAQ: PSUN) has selected the MicroStrategy Business Intelligence Platform™ for enterprise-wide reporting and analysis. Pacific Sunwear is a leading specialty retailer with more than 1,100 stores in 50 states and Puerto Rico.

Pacific Sunwear will use MicroStrategy to analyze key merchandise sales and inventory metrics to glean insight on the sales trends and inventory investments of its products by specific regions, demographics, and stores. MicroStrategy will convert the detailed transactional data into personalized reports through dashboards and exception reporting for Pacific Sunwear’s executives, merchants, merchandise planners, and allocators. Pacific Sunwear selected MicroStrategy for its ease-of-use, superior reporting and analytical capabilities, and its Web-based platform.

“We chose MicroStrategy as our enterprise-wide reporting standard because it was the best fit for our business intelligence requirements,” said Ron Ehlers, Pacific Sunwear’s Vice President of Information Services. “MicroStrategy provides a true enterprise reporting solution, with outstanding scalability for large databases and powerful analytics that will help us to make data-driven decisions and enhance productivity.”

MicroStrategy teamed with Netezza and QuantiSense to provide Pacific Sunwear with a complete end-to-end solution for their data warehousing and specialty retail business intelligence requirements.

“We are proud to be working with Pacific Sunwear and providing insightful reports and analytical data to support their network of retail stores,” said MicroStrategy’s COO Sanju Bansal. “MicroStrategy is embraced by retailers because of our scalable and flexible platform that enables them to analyze volumes of transactional data and gain vital intelligence on essential areas such as sales trends, inventory management, store operations, and customer loyalty.”

About Pacific Sunwear of California, Inc.
Pacific Sunwear, operating under three distinct retail concepts, is a leading specialty retailer of everyday casual apparel, accessories and footwear designed to meet the needs of active teens and young adults. As of March 15, 2007, the Company operated 843 PacSun stores, 116 PacSun Outlet stores, 151 go-forward demo stores, and nine One Thousand Steps stores for a total of 1,119 stores in 50 states and Puerto Rico. PacSun`s website address is www.pacsun.com, merchandise carried in demo stores can be found at www.demostores.com, and information about One Thousand Steps can be found at www.onethousandsteps.com.

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

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MicroStrategy Public Relations


Business intelligence tools, Data warehouse, Information technology management, Management, Pacific Sunwear