Online Merchandising Leader Launches New Corporate Brand

Kurt Peters

Pleasanton, CA March 20th, 2007 -- Reflecting the rapid growth in its online product merchandising business, Tentoe, Inc. has officially changed its name to SellPoint, Inc; launching a new corporate branding campaign to better reflect it’s core value proposition of “turning shoppers into buyers”

“The online retail venue has become the new ‘decision point’ for shoppers to research, compare, and ultimately select products”. “This shift in consumer behavior makes the creation, syndication, and tracking of engaging product presentations a critical part of a manufacturer’s marketing program” said SellPoint CEO Rick Martin. “Rebranding our company as SellPoint is a key component of our plans for long-term growth and our strategic commitment to online merchandising. We believe that this name better conveys the promise of our solution, as well as the marketplace where we reside.”

For over six years, the company has been helping leading manufacturers and retailers more effectively present consumer products to online shoppers. SellPoint’s proprietary technology facilitates the creation of engaging product presentations the company calls “Active Product Tours”, which use a combination of audio and video to demonstrate a product’s key selling points and benefits. These tours are then placed everywhere a product is sold online, from retail product pages to direct marketing campaigns. Finally, manufacturers are shown detailed results of shopper behavior, allowing them to fine-tune their sales message to increase sales.

And shoppers are now asking for this engaging view of products. According to SellPoint Marketing VP Dennis Marshall, “In the past 12 months, over 10 million shoppers chose to view our product presentations at the online point-of-sale by selecting the “product demo” button on retail product pages and other online campaigns. These same shoppers spent over 23 million minutes viewing the product tours, averaging over 2 minutes for each product presentation they chose.”

The company’s clients include several of the premier brands in consumer electronics and related gear, including Canon, Panasonic, Epson, SanDisk, Toshiba, Fuji, and others, who benefit from having their products actively presented in over 80 of the top online retail sites, including Best Buy, Circuit City, Amazon.com, Walmart.com, Costco.com, Sears.com, and many more. SellPoint, Inc. is a venture-backed, privately held company headquartered in Pleasanton, CA.

SellPoint, Inc., located in Pleasanton, California, provides online merchandising solutions to manufacturers of consumer products. SellPoint Merchandiser™ provides consumer product manufacturers a controlled, consistent, and highly engaging product presentation syndicated across all of their online points of sale. SellPoint`s patented Active Product Page technology combines rich media product tours with a customizable array of sales support materials, transforming today’s static product pages into an active selling presentation that is proven to motivate shoppers to buy. In addition, SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel. SellPoint`s clients include Canon, Fuji, Epson, Toshiba, SanDisk, Panasonic, Sling Media, and more. SellPoint`s Retail Syndication Network includes over 80 of the top online retailers, including Amazon.com, Best Buy, Buy.com, Circuit City, CompUSA, Costco.com, Wal-Mart, OfficeMax, Sears, Staples, and more. www.SellPoint.net

Dennis Marshall

SellPoint, Inc.
Ph. (925) 251-8055
FAX(925) 460-0769


Electronic commerce, Online shopping, Seiko, Seiko Epson, Shoppers Drug Mart