Kurt Peters , Executive Editor
ORLANDO – February 13, 2007 – Channel Intelligence today announced the extension of its industry-leading SellCast™ Retailer Solutions to include the day-to-day management of comparison shopping engine(CSE) channels. Online retailers now have the option to manage their marketing spend using the powerful reporting and analytics tools included in SellCast, or to rely on the expertise and industry knowledge of Channel Intelligence to manage increasingly complex CSE marketing programs on their behalf.
“Retailers want control of their marketing strategy with the CSEs but often don’t have the resources or expertise to manage the day-to-day activities required to achieve a successful ROI,” said Steven Roth, Vice President of Product Management at Channel Intelligence. “Channel Intelligence solves this problem by providing a cost-effective solution that leverages its experience with the CSEs and delivers on the performance metrics defined by the retailer.”
SellCast™ Management Services result in a tactical marketing plan designed to optimize the marketing spend to meet the retailer’s objectives, starting with an in-depth analysis of a retailer’s marketing goals and budget. This plan includes specific recommendations such as which CSEs to target and the corresponding allocation of marketing spend, as well as the day-to-day management of product suppression and bidding rules. This approach allows the retailer to maintain control of the marketing strategy without dedicating the required time and resources to executing the CSE tactics.
The SellCast™ Management Services are now available directly from Channel Intelligence or through its partner network.
About Channel Intelligence
Based in Orlando, Florida, with offices in Geneva, Switzerland, Channel Intelligence is a leading provider of innovative data solutions that make it easy for online shoppers to find and buy products whether they start at retailer sites, manufacturer sites or destination shopping sites. CI’s patented optimization technology and data solutions currently manage and syndicate over $3 billion in product value to over 50 destinations every day. CI customers include nearly 200 of the best known retail and manufacturing brands such as Best Buy, Baby Universe, Black & Decker, Canon, Circuit City, Electronic Arts, eToys Direct, Fujifilm, HP Home and Home Office, ICE.com, Idea Forest (Joann.com), LG Electronics, Northern Tool + Equipment, Neiman Marcus Group, Olympus, Panasonic, PC Mall, PETCO, Smart Bargains, Target, The Inside Store and Things Remembered. For more information, visit the company’s website at http://www.channelintelligence.com.
Channel Intelligence, Inc.