-Intelligent IP Solutions Bring Speed and Reliability to Leading Online Christian Retailer-
ATLANTA – December 4, 2006– Internap Network Services Corporation (NASDAQ: INAP), a leading provider of performance-based routing solutions over the Internet, today announced that Christian Book Distributors (CBD), the leading catalog and internet distributor of Christian products direct-to-the-consumer, has deployed a combination of Internap managed and premise-based solutions for faster Internet connectivity and reliable delivery of its customer-facing e-retail applications. The Internap® Professional Services team was also enlisted to assess and optimize CBD’s network infrastructure by creating a redundant, multi-homed environment.
Founded in 1978, CBD sells an expansive catalog of products ranging from books, bibles and music, to toys, specialty gift items and homeschool products through its website www.christianbook.com. The privately-owned company was ranked by Internet Retailer as one of the top 20 Web sites for books, CDs and DVDs, based on sales by category.
Using the Internap Flow Control Platform™ (FCP) and Performance IP service through Boston, CBD’s network is optimized to improve the performance of its Web-based applications such as interactive search, shopping carts and music downloads. Together, the solutions mitigate the company’s vulnerability to Internet congestion, enabling quicker page downloads, faster credit card transactions and higher quality of service (QoS).
“In our world, speed and availability are equally imperative. Internap provides the right combination of products and expertise to help us deliver the best possible customer experience,” said Win Mattina, assistant vice president, Christianbook.com, LLC. “With the holidays approaching, we also need an end-to-end solution that doesn’t burden our internal resources. Internap offered ‘one- stop-shopping’ that meets major deadlines, optimizes the network and isolates risk down to the last mile.”
CBD cites a direct correlation between decreases in customer support costs and improved site performance, and has set its own thresholds to quickly identify and track network problems down to one-tenth of a second. Network improvements also positively impact CBD’s ability partner with strategic vendors for fulfillment and inventory management, so the performance benefits delivered by the Internap solutions go beyond to support operations and help overall customer satisfaction.
“We believe the most successful e-retailers, like CBD, understand that creating and maintaining valuable customer relationships requires more than selling great products. Their site’s network must also perform at an optimal level to give shoppers a quality online experience,” said James P. DeBlasio, president and chief executive officer, Internap. “As the company continues to grow, Internap looks forward to helping them leverage the Internet to develop loyal, satisfied customers.”
About Performance IP™ and the FCP
Internap’s unique network architecture allows CBD to access the optimal path across multiple Tier 1 Network Service Providers (NSPs), as opposed to just one network. This carrier-neutral approach allows Internap to analyze and route CBD’s data so that it bypasses network congestion and other issues that can degrade end-user experience. The Internap Performance IP service is backed by an industry-leading SLA for 100% uptime and 24x7x365 network operations support.
The FCP solution is an innovative route-control appliance that provides multi-homing customers visibility and control of how traffic is routed across the Internet. Customers can define routing policies to accommodate business objectives, budget and traffic demands.
Internap is a market leader of intelligent route control solutions that bring reliability, performance and security to the Internet. The company`s patented and patent-pending technologies address the inherent weaknesses of the Internet, such as latency and packetloss, enabling businesses to take full advantage of the benefits of deploying mission-critical applications such as e-commerce, VoIP, and audio/video across IP networks. Internap currently serves more than 2,100 customers throughout the U.S., Asia, Australia Canada and Europe. For more information, please visit the company website at www.internap.com.
Internap and Performance IP are trademarks of Internap. All other trademarks and brands are the property of their respective owners.