Paul Demery , Managing Editor, B2B E-commerce
SEATTLE, WA - October 16, 2006- Insightful Corporation (NASDAQ:IFUL), a leading provider of predictive analytics and reporting solutions, today announced that DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales and Marketing solutions for the retail and consumer products industries, will deploy Insightful’s S-PLUS® software platform for DemandTec’s analytics and reporting solutions and for the prototyping of new solutions.
DemandTec, headquartered in San Carlos, California, selected Insightful’s S-PLUS after a thorough evaluation of all commercially available statistical and analytics software packages. The company will use S-PLUS for analysis of customer data as well as for prototyping scientific methodologies that support DemandTec’s pricing and promotion optimization software offering. DemandTec replaced its prior statistical analysis software package with S-PLUS because of S-PLUS’ superior flexibility in prototyping and deploying analytics while maintaining system performance.
“Scalable, innovative analytics are core to our business, thus our evaluation of the various analytical packages available in the market was rigorous and thorough,” said Suzanne Valentine, vice president of Merchandising Analytics for DemandTec. “We found Insightful’s combination of advanced mathematical and statistical functions, flexible open architecture, large data set capabilities, focus on customer service, and pricing model to be the most compelling solution in the market. Their data visualization capabilities in particular are unmatched by all other solutions we evaluated.”
S-PLUS, designed with an open architecture and flexible interfaces, routinely handles gigabyte-size data sets and easily integrates advanced analytics into everyday business processes leveraged by executives, analysts, and researchers. By deploying S-PLUS, DemandTec can quickly develop prototypes and deploy targeted analyses and applications that support and enhance their strategic offering.
“DemandTec prides itself on delivering high strategic value as well as unmatched customer service to their customers,” said Jeff Coombs, CEO and president of Insightful. “By implementing S-PLUS, DemandTec will be utilizing the platform best suited for quick prototyping and rigorous analysis of large sets of customer data. S-PLUS will enable DemandTec to deliver the highest level of customized service, while also realizing improved cost efficiencies thanks to Insightful’s flexible pricing model.”
DemandTec`s Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts, B&Q;, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.
Insightful Corporation (NASDAQ:IFUL) is a provider of predictive analytics and reporting solutions. Insightful products S-PLUS®, Insightful Miner™, S-PLUS® Server and InFact® allow companies to perform sophisticated statistical data analysis, data mining and create high-quality graphics from numeric and text data. Insightful consulting services provide specialized expertise and proven processes for the design, development and deployment of customized solutions. The company has been delivering industry-leading, high-ROI solutions to thousands of companies in financial services, life sciences, biotechnology, telecommunications, and manufacturing, plus government and research institutions, for more than 18 years. Headquartered in Seattle, Insightful has offices in North Carolina, France, Switzerland, and the United Kingdom, with distributors around the world. For more information, visit www.insightful.com, email email@example.com or call 1-800-569-0123.
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