DemandTec Selects Insightful’s S-PLUS Platform for Consumer-Centric Merchandising and Marketing Analytics

Paul Demery

SEATTLE, WA - October 16, 2006- Insightful Corporation (NASDAQ:IFUL), a leading provider of predictive analytics and reporting solutions, today announced that DemandTec, Inc., the leading provider of Consumer-Centric Merchandising, Sales and Marketing solutions for the retail and consumer products industries, will deploy Insightful’s S-PLUS® software platform for DemandTec’s analytics and reporting solutions and for the prototyping of new solutions.

DemandTec, headquartered in San Carlos, California, selected Insightful’s S-PLUS after a thorough evaluation of all commercially available statistical and analytics software packages. The company will use S-PLUS for analysis of customer data as well as for prototyping scientific methodologies that support DemandTec’s pricing and promotion optimization software offering. DemandTec replaced its prior statistical analysis software package with S-PLUS because of S-PLUS’ superior flexibility in prototyping and deploying analytics while maintaining system performance.

“Scalable, innovative analytics are core to our business, thus our evaluation of the various analytical packages available in the market was rigorous and thorough,” said Suzanne Valentine, vice president of Merchandising Analytics for DemandTec. “We found Insightful’s combination of advanced mathematical and statistical functions, flexible open architecture, large data set capabilities, focus on customer service, and pricing model to be the most compelling solution in the market. Their data visualization capabilities in particular are unmatched by all other solutions we evaluated.”

S-PLUS, designed with an open architecture and flexible interfaces, routinely handles gigabyte-size data sets and easily integrates advanced analytics into everyday business processes leveraged by executives, analysts, and researchers. By deploying S-PLUS, DemandTec can quickly develop prototypes and deploy targeted analyses and applications that support and enhance their strategic offering.

“DemandTec prides itself on delivering high strategic value as well as unmatched customer service to their customers,” said Jeff Coombs, CEO and president of Insightful. “By implementing S-PLUS, DemandTec will be utilizing the platform best suited for quick prototyping and rigorous analysis of large sets of customer data. S-PLUS will enable DemandTec to deliver the highest level of customized service, while also realizing improved cost efficiencies thanks to Insightful’s flexible pricing model.”

About DemandTec
DemandTec`s Consumer-Centric Merchandising, Sales, and Marketing software helps retailers and consumer products manufacturers strategically plan, optimize, and execute pricing, promotion, and markdown programs based on a quantified understanding of consumer demand. DemandTec customers include Advance Auto Parts, B&Q;, Best Buy, Brookshire Grocery Company, Delhaize America, Duane Reade, Giant-Carlisle, Giant Eagle, H-E-B Grocery Co., Longs Drugs, Monoprix, Piggly Wiggly Carolina Company, RadioShack, and Safeway. For more information, please visit www.demandtec.com.

About Insightful
Insightful Corporation (NASDAQ:IFUL) is a provider of predictive analytics and reporting solutions. Insightful products S-PLUS®, Insightful Miner™, S-PLUS® Server and InFact® allow companies to perform sophisticated statistical data analysis, data mining and create high-quality graphics from numeric and text data. Insightful consulting services provide specialized expertise and proven processes for the design, development and deployment of customized solutions. The company has been delivering industry-leading, high-ROI solutions to thousands of companies in financial services, life sciences, biotechnology, telecommunications, and manufacturing, plus government and research institutions, for more than 18 years. Headquartered in Seattle, Insightful has offices in North Carolina, France, Switzerland, and the United Kingdom, with distributors around the world. For more information, visit www.insightful.com, email info@insightful.com or call 1-800-569-0123.

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Note to Investors - Forward Looking Statements
This press release contains forward-looking statements, including statements about the performance, features, and advantages of our products and the potential value of our products to customers. Forward-looking statements are based on the judgment and opinions of management at the time the statements are made. Inaccurate assumptions and known and unknown risks and uncertainties can affect the accuracy of forward-looking statements. Actual results could differ materially from those expressed or implied by the forward-looking statements for a number of reasons, including, without limitation, the risk that our product does not maintain market acceptance. More detailed information regarding these and other factors that could affect actual results is set forth in our filings with the Securities and Exchange Commission, including our most recent report on Form 10-QSB. You should not unduly rely on these forward-looking statements, which apply only as of the date of this release. We undertake no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of anticipated events.

Media Contact:
Cassandra Moren
DemandTec, Inc.
+1 (650) 226-4690 cassandra.moren@demandtec.com

Editorial Contact:
Theresa Smith
Pathway Communications
+1 (818) 704-8481

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Data analysis, Insurance, marketing, S-PLUS