Somerfield selects Kronos for Retail to Optimise Workforce Management for more than 50,000 employees

Kurt Peters

Leading UK grocer will improve operations by matching staff schedules to customer demand across its 1,100 store chain

Date: 21st August 2006 - Somerfield has selected Kronos for Retail from Kronos Incorporated to optimise the deployment of 50,000 Colleagues across 1,100 Somerfield stores of all formats around the UK. The implementation of Kronos for Retail will enable an integrated approach to workforce management including budgeting, forecasting, scheduling and time and attendance. The advanced forecasting and scheduling capabilities of Kronos for Retail will enable Somerfield to manage employee schedules by accurately matching staffing requirements to customer demand. This will allow the retailer to increase productivity, and improve customer and employee satisfaction.

In the current competitive marketplace, retailers need to balance delivery of excellent customer service with firm budget control. Managers need simple, easy to use tools to improve productivity and to focus activities on delivery excellent customer service and to achieve this, Somerfield selected Kronos for Retail.

“Somerfield required a fully automated workforce management solution to support our mission of providing the best possible customer service in the most cost effective way possible”, said Adrian Peace, Somerfield’s head of simplification “We selected Kronos based on their retail expertise and their track record in product innovation for the retail sector”.

With Kronos for Retail, Somerfield will be able to create the optimal employee schedules based on store-specific data including historical business trends and customer traffic. These optimised schedules, based on Somerfield’s labour requirement in 15-minute intervals, will ensure the right employee is always in the right place at the right time, leading to excellent and consistent customer service across all stores. The system will integrate with Somerfield’s existing SAP HR and Payroll system and the project will be completed in all retail stores during 2007.

“Somerfield’s focus on workforce management shows that they understand that profitable retailing involves a careful balance between delivering a superior customer experience that drives loyalty, and creating a more efficient and customer focused business”, said Simon Macpherson, operations director and project sponsor of Kronos’ UK operation. “ Somerfield has a clear goal and a well-defined plan in place to meet its objectives and we are confident that Kronos will enable them to reach additional success”.

About Somerfield
Somerfield aims to be the UK’s leading convenience and local food retailer. It operates 1,100 stores, serving over 10 million customers every week and employs 50,000 colleagues.

Somerfield offers a genuine alternative to the big out-of-town superstores providing local customers with a full-service supermarket, exciting choice and a wide range of fresh and convenient foods at great value prices.

About Kronos Incorporated
Kronos Incorporated empowers organizations around the world to effectively manage their workforce. At Kronos, we are experts who are solely focused on delivering software and services that enable organizations to reduce costs, increase productivity, improve employee satisfaction, and ultimately enhance the level of service they provide. Kronos serves customers in more than 50 countries through its network of offices, subsidiaries, and distributors. Widely recognized as a market and thought leader in managing the workforce, Kronos has unrivaled reach with more than 30 million people using a Kronos solution every day. Learn more about Kronos at www.kronos.com/uk.


Customer experience, customer service, Kronos, Kronos Incorporated, Workforce management