Amazon.co.jp launches Health & Beauty Store

Paul Demery

Offering a rich selection of over 30,000 items and plenty of value

Online Store Amazon.co.jp (http://www.amazon.co.jp/) launched its new Health & Beauty Store (http://www.amazon.co.jp/hb/) on Thursday, August 3rd. The store handles a total of over 30,000 items in 12 categories, including supplements, drinking water & soft drinks, condiments, processed foods and health foods, as well as cosmetics and products for bath care, nursing care and aroma relaxation. Amazon.co.jp`s Health & Beauty Store is the second of its kind to be launched worldwide, following that of Amazon.com in 2003.

The Health & Beauty Store carries a total of approximately 1,300 varieties of popular brand-name products, including cosmetic brands such as `GRACEOR`, created by Kanebo Cosmetics exclusively for mail orders , and `INGRID MILLET`, the esthetic salon-exclusive brand by French company Laboratories Ingrid Millet S.A., first sold through Amazon.co.jp. Other products include kewpie Diet related foods, `Nature Made` supplements imported and sold by Otsuka Pharmaceutical Co., Ltd. the aromatic `Tree of Life,` loved by women everywhere, as well as miscellaneous daily goods from Gillette, Lion, and Johnson & Johnson. For more information regarding each of the categories please refer to the supplementary section titled "About the Health & Beauty Store."

To commemorate the opening of our new Store, we have created a column on our website with the assistance of Mitsuyasu Uchibori, the well-known `vinegar sommelier,` about different ways to enjoy vinegar. Limited quantities of Amazon.co.jp`s own vinegar blend, `ASSEMBLAGE,` are also available for purchase.

Furthermore, the Health & Beauty Store will have all of Amazon.co.jp`s usual useful functions such as the Search function and Navigation, the Recommendation and Personalization functions for recommending items based on a customer`s shopping or click history, and Customer Reviews to reflect the actual opinions of our customers. We are also going to sell the products via Amazon Mobile very soon after the launch.

Jasper Cheung, President and CEO of Amazon Japan K.K. gives his view as follows: "Amazon.co.jp has developed the know-how of EC services through the opening of media stores such as books and DVDs, as well as Electronics, Home & Kitchen, Toys & Hobby, and Sports Stores. I am extremely pleased to see that with the opening of the Health & Beauty Store and by being able to really begin dealing in these consumable goods, we are now able to offer goods that are even closer to our customers` hearts and everyday lives based on our know-how. Amazon.co.jp will further develop as an online store to provide a wide selection of goods from those for daily needs to hobbies."

Furthermore, to commemorate the opening of the new Store, customers will receive an Amazon Gift Certificate for JPY 1,000, which can be used immediately, when they purchase items to the value of JPY 5,000 or more (including tax) between August 3rd and August 24th. Also, as always, we offer free delivery within Japan for purchases totaling JPY 1,500 (including tax), and purchases can also be paid for COD (Cash On Delivery).

About Amazon.co.jp < www.amazon.co.jp >
Amazon.co.jp opened its virtual doors on November 1st 2000, and strives to be the world`s most customer-centric company, where customers can find and discover anything they might want to buy online. Amazon.co.jp today offers more than ten million Japanese and foreign language book titles, CDs, DVDs, videos, PC software, video games, Electronics, Home & Kitchen, Toys & Hobbies, Sports items and Health & Beauty related products. Through the Amazon Mobile platform for mobile commerce, Amazon.co.jp is also accessible via i-mode, EZweb and Vodafone Live! wireless devices. Amazon.co.jp customers enjoy the benefits of industry-leading, online shopping technology such as secure credit-card payment; COD payment; personalized recommendations; and streamlined 1-Click ordering. Amazon.co.jp is one of six internationally focused websites operated by Amazon.com (NASDAQ: AMZN), a Fortune 500 company based in Seattle, Washington, USA. Amazon.com and its affiliates operate seven Web sites: www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp, www.amazon.ca and www.joyo.com.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management`s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, limited operating history, government regulation and taxation, payments, fraud, consumer trends, and new business areas. More information about factors that potentially could affect Amazon.com`s financial results is included in Amazon.com`s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2005, and all subsequent filings.


business finance, Commerce, Electronic commerce, Online retailers, Online shopping