Rugs Direct Selects Coremetrics for Search Engine Marketing and Online Analytics

Paul Demery

Area Rug Retailer to Lower Online Advertising Costs with Coremetrics Search Engine Marketing

San Mateo, Calif. – July 25, 2006 – Coremetrics, the leading provider of on-demand web analytics and precision marketing solutions, today announced that Rugs Direct has chosen Coremetrics for the management of its Search Engine Marketing (SEM) and online analytics initiatives. Rugs Direct evaluated several web analytics and SEM vendors, and chose Coremetrics on the strength of its retail experience and the tight integration of its offerings. “I am confident that Coremetrics is committed to Search Engine Marketing and that they have created a winning combination with its SEM and Online Analytics offerings,” said Randy Kremer, Rugs Direct President.

Coremetrics will enhance a portfolio of solutions developed in-house by Rugs Direct. Kremer anticipates cutting SEM costs significantly by more intelligently managing the keyword bidding process for the company’s web site, www.rugsdirect.com. By consolidating and streamlining tasks across multiple search engines through a single user interface, Rugs Direct will eliminate the need to interact with multiple engines and tools. Of particular importance to Rugs Direct is competitive analysis, an important aspect of SEM that allows the company to react appropriately to competitors’ SEM campaigns. Coremetrics’ capability to consider multiple variables and track ROI will provide Rugs Direct with the information needed to quickly respond to changing bid conditions.

Rugs Direct was influenced by the close partnership between Coremetrics and Endeca, the leading provider of guided navigation and analysis solutions. Endeca’s solutions include features specifically developed to work with Coremetrics. “The relationship between the two companies provides us with an unmatched ability to understand how consumers navigate through our web site,” said Kremer.

Rugs Direct is the nation’s leading source of discount quality area rugs. The success of its online channel has led to its expansion into a thriving catalog business and “brick and mortar” stores. Rugs Direct plans to open additional store locations and to expand its merchandise offering to include home accessories.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry`s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful digital marketing initiatives. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. Coremetrics is also the integrated web analytics solution for IBM WebSphere Commerce, delivering a best-of-breed multichannel business analytics solution. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy

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Clickstream, Electronic commerce, IBM WebSphere Commerce, search engine marketing, web analytics