Camping World and Gander Mountain ink deal on products and cross-promotion marketing efforts.
Bill Briggs , Senior Editor
Camping World Inc., a retailer of RV supplies, parts and accessories, and Gander Mountain Co., a retail chain for hunting, fishing, camping, marine and outdoor products, have partnered to offer Gander Mountain’s Guide Series brand products through Camping World’s web site.
Beginning this month, CampingWorld.com will offer Guide Series camping and fishing equipment and men’s and women’s outdoor apparel. As part of the deal, the two companies will engage in collaborative, cross-promotional marketing efforts.
Multi-channel Gander Mountain was founded in 1960; it has 99 stores in 18 states, a catalog and an e-commerce site. Multi-channel Camping World was founded in 1966; it has 50 stores in 24 states, a catalog and an e-commerce site.
Camping World is No. 271 in the Internet Retailer Top 500 Guide to Retail Web Sites. It reached $19.6 million in e-commerce sales in 2005, an 11.7% jump over $17.5 million in 2004, according to Internet Retailer estimates.