Coldwater Creek Inc. Selects Coremetrics to Bolster Visibility of Online Consumer Behavior

Kurt Peters

Leading Specialty Retailer Looks to Coremetrics for Comprehensive Site Usability Data and to Drive More Targeted Marketing Programs

San Mateo, Calif. – May 22, 2006 – Coremetrics, the leading provider of hosted web analytics and precision marketing solutions, today announced that Coldwater Creek Inc. has selected Coremetrics to improve visibility of customer behavior on its website, www.coldwatercreek.com. Coldwater Creek Inc. will utilize this online behavioral data to improve site design, decrease abandonment, and make strategic data-driven decisions on future project goals. Coldwater Creek Inc. is a leading specialty retailer of unique women`s apparel, jewelry, accessories and gifts.

Coldwater Creek Inc. looks forward to attaining the knowledge needed to produce results that will drive its business group forward. It plans to drive more targeted programs in which the deep analysis offered by Coremetrics will become a crucial part of its new program strategies and decision-making processes.

Coremetrics offers the only hosted web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Coldwater Creek Inc. chose Coremetrics over other solutions because of its unique behavioral data capture, benchmarking tools, reputable references and industry leadership. Together, these features offer comprehensive insight into forward thinking marketing campaign strategies and building customer loyalty.

The company plans to leverage Coremetrics` visitor path reports to delve into customer post-purchase behaviors. For example, with Coremetrics, Coldwater Creek Inc. will be able to cite the number of path pages visited and source abandonment to broaden its understanding of site usability and target problem areas to increase conversion. Coldwater plans to deploy site page testing and track results to make site enhancements that will optimize the customer experience.

Headquartered in Sandpoint, Idaho, Coldwater Creek Inc. is one of the nation`s fastest growing retailers in its sector. Coldwater Creek Inc. was recently voted No. 1 in the nation for customer service in the specialty retailer segment by the National Retail Federation.

About Coremetrics
Coremetrics is the leading provider of on-demand web analytics and precision marketing solutions, offering the industry`s only web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 600 brands and has delivered over $300 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners, FTVentures, and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas, Dallas, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.

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Clickstream, Customer experience, EDay, Human-computer interaction, Usability