Kurt Peters , Executive Editor
In Q1 2006, More than $1.7 Billion in Products Were Researched At Channel Partner Sites Through The WebCollage Content Integration Network
New York – May 11, 2006 – WebCollage, a leading provider of Web content integration solutions for manufacturers and their channel partners, today announced an increase of more than 400% in Q1 of 2006 over the same quarter last year in Internet traffic to retailer, VAR and distributor websites that use manufacturer product marketing content syndicated via the WebCollage network. According to a report prepared by the company, customers of retailers, VARs and distributors researched more than $1.7 billion in products on these channel websites. Each dollar of product researched represents a potential dollar of sales for WebCollage clients.
“The surge in our Web traffic and the dollar volume of products researched are significant markers. First, they highlight the increasing reliance customers place on the Web for conducting product research. This research drives both online and offline purchases,” said Eli Singer, CEO of WebCollage. “Second, they point to the importance of syndicating the compelling Web marketing content, which manufacturers create for their own Web sites, to channel partner Web sites. Manufacturers know their products better than anyone, and they invest millions of dollars developing effective Web content to showcase their products. If channel websites don’t provide this information to prospective customers, manufacturers and their channel partners miss an opportunity to influence customer purchase decisions at the point of research.”
“For WebCollage as a company, an increase of over 400% in all of our Web traffic categories underscores the tremendous growth we’ve experienced in both the number of manufacturers that syndicate Web product marketing content and the number of channel partners that receive it through our network,” Mr. Singer added. “As we expand the number of content integration points, we expect traffic to continue to grow and that even more customers of retailers, VARs and distributors will benefit from a rich online experience.”
About WebCollage, Inc.
WebCollage helps Fortune 1,000 companies extend their online presence to indirect customers and offline buyers. With WebCollage, businesses can increase indirect sales and preserve their brand identity and message across online channels with distinctive and consistent brand and product presentation on every business partner’s website. WebCollage’s patented, award-wining technology automates the end-to-end process of sharing Web content and applications - enabling companies to reuse Web content and applications across an unlimited number of business partners’ websites.
Founded in 1999, WebCollage is headquartered in New York, NY. For more information, visit www.webcollage.com or call 1-212-563-2112.
Dennis O’Connor (for WebCollage)
508-650-0100; cell: (781) 883-5109