iCrossing™ Integrates MSN adCenter into Proprietary Media Platform

Kurt Peters

Scottsdale, AZ – April 26, 2006 – iCrossing, an interactive marketing agency, today announced that it has integrated the MSN adCenter campaign management tool into its product suite. iCrossing is part of a select group of companies with expertise in paid search technology that have participated in the beta testing of MSN adCenter since its launch in October 2005.

iCrossing’s implementation of an Application Programming Interface (API) to MSN adCenter allows iCrossing to successfully utilize MSN’s adCenter tool with its proprietary Bid2ActionTM (B2A) paid search platform and Interest2ActionTM (I2A) analytics application. iCrossing’s strategic partnership with MSN creates efficiencies for search marketers looking to improve ad listing rankings, reduce keyword submission times and maximize their overall campaign results – from the initial media placement all the way through to the reporting stage. iCrossing’s portfolio of end-to-end services enables the seamless integration of paid media campaigns across multiple search engines into a single, easy-to-use dashboard.

“We’re delighted to see top interactive marketing agencies, like iCrossing, integrating their technology platforms with adCenter,” said David Jakubowski, General Manager of Search Strategy and GTM for MSN.

With the implementation of the adCenter API, iCrossing media managers now are better able to leverage the collective power of I2A and B2A to optimize campaigns at both the macro-portfolio and granular keyword levels. The integrated platform streamlines and simplifies bid management using an automated upload and delivery system, giving media managers the information they need to make accurate, time-efficient and profitable campaign decisions for the benefit of iCrossing’s clients.

“Keywords are customers and MSN has a lot of them! We are pleased to have the opportunity to expand our strategic partnership with MSN,” said Jeffrey Herzog, CEO of iCrossing. “The integration of adCenter into the suite of products and services we provide will greatly benefit the work we do for our clients and help them achieve their marketing goals and increase ROI.”

In a dramatically new advertising environment, iCrossing has a proven track record of helping clients across all industries directly connect with consumers at the exact moment they are looking for an advertiser’s business. iCrossing was named the 2005 Agency of the Year: Best Search and one of the Top 25 Interactive Agencies by OMMA: The Magazine of Online Media, Marketing & Advertising (OMMA).

About iCrossing
iCrossing is the interactive marketing agency that uses search-derived insights to deliver the right message to the right people at the right time, allowing you to better engage your target audience online and build profitable, lasting relationships between your brand and your customers. Headquartered in Scottsdale, Arizona, with offices located in New York, Chicago and San Francisco, iCrossing provides interactive marketing services and technologies that empower your customers to connect with your brand at their point of interest, wherever, whenever and however they initiate a search. For more information, please visit http://www.icrossing.com.

For press inquiries, please contact Jennifer Pelczarski at 1-480-282-6036 or jennifer.pelczarski@icrossing.com.

Certain statements contained in this document may be deemed to be forward-looking statements. iCrossing intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include, but are not limited to: (i) expectations of increased sales and further market penetration for this new paid search offering service, and (ii) iCrossing`s ability to complete the development and commercialize this new paid search offering service. iCrossing cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by the forward-looking statements contained herein. Such factors include, but are not limited to: (a) changes in the market for iCrossing services; (b) the failure of iCrossing`s services to deliver commercially acceptable performance; and (c) iCrossing`s ability to complete service agreements with clients for its services.


Contextual advertising, Internet marketing, Microsoft adCenter, MSN, Pay per click search engines