Venda Leaps to the Top as Danskin’s choice for final eCommerce solution provider

Kurt Peters

New York - April 25, 2006 – Danskin and Venda, Inc., jointly announced today that Danskin, the most well known dance and fitness apparel brand, has selected Venda, the leading global provider of on-demand eCommerce solutions, to replace Danskin’s B2C and B2B eCommerce sites with Venda’s on-demand outsourced eCommerce platform. Having outgrown Yahoo stores, Danskin requires increased flexibility around merchandising, enhanced imaging, product management and promotional capabilities, which it found in the Venda platform.

Danskin (www.danskin.com) is the only premier brand committed exclusively to fit the needs of active women and girls, designing and creating the best in dancewear, active wear and comfortable clothing for energetic lifestyles. Danskin currently has a distribution network spanning thousands of stores across North America. By leveraging Venda’s powerful promotional and merchandising tools and its advanced image management capabilities, Danskin will continue to lead this market through all channels to fit its customers’ needs.

“After evaluating many eCommerce platforms capabilities we determined that Venda was the best option for us due to the robust nature of the platform and the tremendous built in feature set” said Eric Nadler, VP Sales & Operations and eCommerce for Danskin. “Venda was able to meet and exceed our needs and best of all allowed for a near seamless integration to our back end legacy systems.”

Venda, Inc. (www.venda.com) provides B2B and B2C eCommerce capabilities in a single, economical, on-demand platform. Retailers, branded manufacturers and franchise networks of all sizes and industries are empowered by Venda to increase online and cross-channel sales and build customer satisfaction and loyalty.

“This is an exciting win for us, Danskin has set the standard in dance wear and we intend to preserve and promote their brand through our unique set of advanced product imaging capabilities and promotional tools” said Jeffrey Max, CEO of Venda, Inc. “Venda’s eCommerce platform will integrate seamlessly with Danskin’s existing technologies and processes without the disruption of day-to-day business.”

About Danskin
Danskin Inc. markets and manufacturers women’s activewear, dancewear and legwear under the Danskin® and Danskin Plus® trademarks.

About Venda, Inc.
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including Lands’ End, Virgin Megastore, Panasonic, Pokémon, Ted Baker and Xerox. The Company’s complete eCommerce platform combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda’s B2B, B2C and B2E solutions provide “best of the web” capabilities to mid-tier and Fortune 1000 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with more than 20 years of experience in online businesses.

Venda Media Contact:
Andy Dear
PAN Communications, Inc.


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