Kurt Peters

SaaS Model Continues to Attract New Customers

New York – February 21, 2006 – OrderMotion, Inc., the award winning provider of a web-based order- and fulfillment-management system for multi-channel retailers, today announced that in 2005 over one third of its clients more than doubled their total revenue using OrderMotion’s solution. In addition, total revenue booked through direct marketers and multi-channel merchants leveraging OrderMotion jumped from $180 million in 2004 to $360 million in 2005.

By utilizing OrderMotion’s software-as-a-service (SaaS) model, retailers are able to quickly deploy an integrated order- and fulfillment-management system without investing in hardware, software, programming, maintenance, staffing or upgrades. During the 2005 holiday season alone, more than 300 websites and companies processed over one million orders, representing over $100 million in business.

Ellusionist.Com (magic supplies), Artbeads.com (bead store), and DrNatura (homeopathic supplements) are among the clients who doubled or even tripled their order volume from 2004 to 2005 using OrderMotion. At the same time, Healthy Pets (pet supplies), Graeter`s (the gourmet ice cream made legendary on Oprah), and Liberator (pillows featured in “Meet the Fockers”) are new OrderMotion customers this year, running their multi-channel commerce order activity through the platform.

“We had a phenomenal holiday season and would have been dead in the water with out the automation and functionality OrderMotion provides us,” said Richard Graeter from Graeter’s Ice Cream.

“Retailers in growth mode are finding the on-demand model of OrderMotion very attractive,” said Donny Askin, newly appointed CEO, OrderMotion. “Without tying up resources in software, hardware and personnel, they can quickly deploy the system and focus on generating revenue.”

In addition to supporting the growth of existing clients, during the past several months, OrderMotion signed more than 50 new customers including GW Little, Modernseed, LusciousLiving.com, Deck the Rails, HTmarket.com (Home Theater Marketplace), and Distinctive Décor.

“The per-transaction pricing of OrderMotion provides peace of mind and frees up our focus. ,” said Connie Saienga, Vice-President of Finance at The Statue of Liberty-Ellis Island Foundation. “Knowing that our expenses are tied to our order volume allows us to pay as we grow and aligns both our interests.”

By selecting OrderMotion, each retailer can centralize all aspects of its multi-channel operations, including order capture, fulfillment, inventory management, payment processing, database management, customer management and report generation.

About OrderMotion, Inc.
Headquartered in New York with offices in Toronto and Boston, OrderMotion delivers a complete on-demand solution that combines versatile functionality with the operating efficiency of a hosted service. Its software as a service (SaaS) offering serves the needs of over 300 brands including GoldSpeed.com, Warrior Golf, Ronco Inventions, Sundance Spas, e-Diamonds, Healthy Pets, Sensory Edge, Simply Cheap and many other emerging and multi-channel merchants. For additional information please visit www.ordermotion.com.


business, cloud computing, Computing, software as a service, Strategic management