Kurt Peters

CWValueCard Delivers Real-Time Access As Customers Can Buy and Use Gift Cards Across Multiple Retail Channels

Natick, MA – December 14, 2005 – CommercialWare Inc., the leading provider of cross-channel commerce solutions for retailers, today announced the introduction of CWValueCard™, a client-branded gift card that enables retailers to offer their customers an instantly redeemable card across every retail channel – catalog, web, and retail.

Delivered by CWValueCard’s real-time management software, retailers can now offer customers a choice of venues to buy and activate gift cards, which can then be used anywhere within the retailer’s multiple channel offerings. Mountain bike retailer JensonUSA is among the initial group of CommercialWare customers to begin using CWValueCard.

“Our customers are distributed nationally and use our on-line channel extensively. The ability to offer a virtual card delivers the instant gratification they are seeking, while effectively meeting our needs without unnecessary expenses,” said Mike Cachat, President and CEO, JensonUSA . “We were able to roll out the CWValueCard solution within 48 hours and are already seeing results with this holiday season.” Jenson USA is offering their gift card extensively online at www.jensonusa.com in their catalog, retail store as well as at special events focused around mountain bike races and shows.

Both physical and virtual cards will be supported by CWValueCard with the flexibility to determine, on-the-fly, the specific value for the gift card. Unique to the market and making the program more customer-friendly, the retailers and consumers are not charged a transaction fee to purchase, use, or check the card’s balance. And, the gift cards do not expire or devalue over time.

“Consumers expect retailers to provide a consistent experience, across all purchasing channels”, said Paula Rosenblum, director of retail research, Aberdeen Group. “This expectation extends to gift cards as well. Products like CWValueCard are critical tools that allow merchants to execute on the market demand for an integrated, channel transparent, real-time consumer shopping experience”.

The CWValueCard software, which seamlessly integrates with CommercialWare’s retail enterprise offerings CWStore and CWDirect, as well as any third party solution, is the repository for all card activity. Purchases, activations, reductions, refunds and merchandise store credits issued to the card as well as card balances, available amounts, and historical activity are all maintained by CWValueCard. The software can also support discount store value cards, allowing a retailer to sell and promote a gift card for less than the actual value of the card.

“Customers want fewer rules and more flexibility in using gift cards. CWValueCard gives cross-channel retailers the ability to deliver those capabilities,” said Donny Askin, Founder and CEO, CommercialWare. “The key for retailers is real-time access to the account, regardless of channel, a powerful component to CWValueCard.”

General availability for CWValueCard version 1.0 is January 1, 2006.

About CommercialWare, Inc.
Headquartered in Natick, MA, with offices in Toronto and New York, CommercialWare Inc. develops cross-channel commerce infrastructure solutions that allow retailers and direct marketers to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products seamlessly links all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare offers a confluence of multi-channel solutions that power many of the leading retail brands, including Abercrombie & Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. Visit www.commercialware.com for additional information.

Steven Webster
KMC Partners
(617) 512-8635


Economics, Exonumia, Online shopping, Personal finance, Retailing