A Diamond in the Rough: Quixtar Welcomes Blue Nile as New Partner Store

Kurt Peters

ADA, Mich., Dec. 5 -- Blue Nile (http://www.bluenile.com/ ), the largest online retailer of diamonds and fine jewelry has joined Quixtar`s growing family of Partner Stores. Through this relationship, Independent Business Owners (IBOs) powered by Quixtar will earn income based on purchases made at Blue Nile by themselves and others they`ve registered with Quixtar, a leading online retailer. Also, Quixtar Members will earn credits toward incentive items through purchases they make at Blue Nile.

"Blue Nile is excited to become a Quixtar Partner Store," said Blue Nile CEO Mark Vadon. "Now Quixtar Independent Business Owners, members and clients will be able to benefit from Blue Nile`s award-winning combination of customer service, outstanding quality, and exceptional value when purchasing diamonds and fine jewelry."

Blue Nile offers consumers a better way to buy diamonds and fine jewelry online. Cleanly designed and easy to navigate, the site offers an extraordinary selection of more than 60,000 independently certified diamonds and a classic collection of fine jewelry at prices 20 to 40% below traditional jewelry retail. Product education enables consumers to make informed, confusion-free jewelry purchases with confidence.

Bluenile.com joins the ranks of more than 100 big-name retailers like Barnes & Noble.com, Office Max, BassPro Shops, and Circuit City that have made Quixtar`s Partner Store program one of the most successful affiliate programs on the Internet. Since Quixtar`s affiliate program was developed in 1999, IBOs have generated more than $300 million in sales for Partner Stores, on top of more than $3 billion in sales they`ve generated at http://www.quixtar.com/

About Quixtar
Quixtar is a business opportunity company, offering entrepreneurs the ability to have a business of their own through Quixtar`s I-commerce business model. I-commerce empowers Individuals to market products and manage their own business via the Internet, while being compensated by the low-cost, low- risk Independent Business Ownership Plan, and supported by the full-service Infrastructure of Quixtar.

Since 1999, Independent Business Owners powered by Quixtar have generated more than $5.3 billion in sales for Quixtar plus nearly $400 million for its Partner Stores, earning in excess of $1.7 billion in bonuses and other incentives. Their efforts have made Quixtar the number one online retailer in the online Health & Beauty category based on sales, and 14th among all e- commerce sites, according to Internet Retailer`s "Top 400 Guide".

Based near Grand Rapids, Mich., Quixtar currently supports independent businesses in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea. Quixtar Canada Corp. headquarters are located in London, Ont., Canada.

Anna Bryce


Amway Global, marketing, Nile