DHL Manages Go Sport’s European Distribution Operation Using Manhattan Associates’ Warehouse Management Solution

Paul Demery

Solution Enables Easy Management of Complex and High Volume Orders

PARIS, LONDON and ATLANTA- 30 November 2005 - Leading supply chain solutions provider, Manhattan Associates, Inc. (NASDAQ: MANH), announced that DHL, one of the leading global logistics service providers, has implemented Manhattan Associates’ Warehouse Management solution at its two warehouses located near Amiens in northern France. These warehouses, covering more than 100,000 sq metres, are dedicated to managing the distribution of Go Sport’s sportswear and sport accessories products across Europe.

Founded in France more than 20 years ago, Go Sport is now a leading European sports and leisure brands retailer. The deployment of Manhattan Associates’ Warehouse Management solution on IBM’s i-Series platform follows DHL winning the contract at the beginning of 2004 to manage Go Sport’s distribution activity.

Prior to selecting their new third party logistics provider, Go Sport created a project specifications document that included detailed requirements. First, Go Sport needed its new third party logistics provider to implement its solution in five months so that it was live for summer 2004. Second, the solution had to be able to manage the distribution of more than 100,000 items every day. Go Sport also needed the new solution to integrate with their existing ERP. Consequently, the provision of the IT system, and specifically the warehouse management solution, were key factors in Go Sport’s decision making process.

At the end of 2003, DHL selected Manhattan Associates’ Warehouse Management solution for i-Series for its two warehouses near Amiens in order to meet Go Sport’s project specifications. DHL made the decision to implement the solution because of its proven ability to successfully manage complex and very large warehouses and Manhattan Associates’ specialist knowledge of the retail market. Convinced that DHL’s logistics expertise, combined with Manhattan Associates’ functionally rich solution, was the perfect answer to its requirements, Go Sport subsequently selected DHL as its new third party logistics provider.

Only a month after the implementation was complete, productivity levels had already matched those of the previous system. Today, the solution is used by more than 300 users at DHL and manages the distribution of Go Sport’s products to more than 150 shops in Europe, West Indies and the Middle East. The Warehouse Management solution is connected to Go Sport’s proprietary ERP, enabling real-time exchange of critical distribution data including item and supplier information, shop needs, ongoing shipments, delivery reports, inventory status, order packing follow-up and shipment reports.

“Managing the logistics of a fashion apparel company is an incredibly complex process as it is affected by both rapidly changing seasons and the diversity of ranges,” commented Christophe Cavailles, General Manager of DHL Fashion France. “As the French and European leading third party logistics provider in this market, we need to offer our customers an unbeatable level of service. By combining our knowledge and expertise with the depth of functionality Manhattan Associates’ Warehouse Management solution provides, we were able to offer Go Sport exactly this.”

"DHL has successfully met Go Sport’s challenge by finding the right solution for the retailer’s needs. This project represents a good example of how the combination of a highly experienced third party logistics provider and a leading supply chain solution provider can provide the needed capabilities to overcome some key constraints, especially in terms of timing and daily flows," commented Henri Seroux, managing director of Manhattan Associates France.

About Go Sport
Go Sport is a European retailer of sport and leisure brands. In addition to clothing and sport shoes, Go Sport provides its customers with a complete range of technical accessories including: sport rackets, bicycles, rollerblades, and equipment for winter sports, mountaineering, golf, horse riding, body building, fighting sports, group sports, fishing and water sports. For more information, please visit: www.go-sport.com

About DHL Solutions
DHL is one of the very first world logistic service providers, intervening on the various stages of the supply chain. The company’s expertise enables it to build specialized solutions and services. The Fashion offer of DHL Solutions is today the most comprehensive of the market, with a dedicated network and a large range of specific services for the fashion activity field. In 2004, 70 million items and 1 million transportation orders have been managed through the Fashion department of DHL Solutions in France.

With 2004 annual revenue of more than 24 billion euros, DHL is the global leader in transportation and logistics, by providing tailor-made, comprehensive and innovating solutions. With a specific know-how in terms of express transportation, air and sea freight, road transportation and other logistics solutions, DHL offers a global coverage and an in-depth knowledge of local markets. DHL’s international network includes more than 220 countries and territories around the world. More than 170,000 employees around the globe ensure a fast and reliable service in order to go beyond customers’ expectations. For more information, please visit: www.dhl.com

DHL is a 100% subsidiary of Deutsche Post World Net group. Its integrated Deutsche Post, DHL and Postbank companies offer tailored, customer-focused solutions for the management and transport of goods, information and payments through a global network combined with local expertise. Deutsche Post World Net is also the leading provider of Dialog Marketing services, with a unique portfolio of efficient outsourcing and system solutions for the mail business. Some 380,000 employees in more than 220 countries and territories worldwide generated revenue of EUR 43 billion ($58 billion) in 2004.For more information, please visit: www.dpwn.de

About Manhattan Associates, Inc.
Manhattan Associates® is a leading supply chain solutions provider. The company’s demand intelligence, advanced planning, supply chain planning, supply chain execution and business process platform capabilities enable its more than 1200 customers worldwide to enhance profitability, performance and competitive advantage. For more information, please visit www.manh.com.


Deutsche Post, Express mail, supply chain, Third-party logistics