“Drop Ship Diva” Selects Venda to Expand Manufacturer to Consumer Online Distribution Channel

Kurt Peters

eCommerce site offers consumers low cost, high quality products for the home and garden

NEW YORK – November 15, 2005 – Venda, Inc., the leading global provider of on-demand eCommerce solutions, today announced that MarketExpo, ( www.marketexpo.com) has selected Venda’s on-demand eCommerce platform to expand the capabilities and features available on the company’s widely popular home and garden commerce site. MarketExpo provides manufacturers like Westinghouse, who sell through retail channels, with direct- to-consumer sales opportunities. For consumers looking for anything from Christmas ornaments to shower curtains, the site offers an array of unique, cost-effective items.

Founded by “Drop-Ship-Diva” Denise Houseberg in 1999, MarketExpo offers small and large manufacturers the opportunity to increase their revenues through the online sales channel. While the company had originally built and managed its own site, it has made the strategic decision to move to the Venda platform to increase functionality and refocus resources on its core competencies – getting manufacturers online to sell more products. The company’s next generation site is slated to launch in the first quarter of 2006 and will showcase more customer-service oriented features, such as personalization and merchandizing along with a wider array of products.

“We evaluated several vendors in our evaluation process and selected Venda because of the flexibility of the platform and the customization that they are able to complete and keep up-to-date in a turnkey fashion,” said Denise Houseberg, president and CEO of MarketExpo. “Working with Venda, we are confident that we will be able to grow our company to its full potential because we are leaving the operations of running the site to a proven expert, while we spend time building our core business.”

Venda (www.venda.com) provides B2C and B2B eCommerce capabilities in a single, economical, on-demand platform. Through its powerful online merchandising and marketing capabilities, Venda empowers retailers, branded manufacturers and franchise networks of all sizes and industries to dramatically increase online and cross-channel sales and build customer loyalty.

“Prior to selecting Venda as their eCommerce platform, MarketExpo had a thriving and successful online business,” said Jeffrey Max, CEO of Venda U.S. “Like many of our customers however, they realized that if they could give their business more attention, it could grow significantly. We look forward to expanding MarketExpo’s online capabilities and consider their selection of Venda further testament to the value of our unique and proven technology and on-demand business model.”

About Venda, Inc.
Venda delivers on-demand eCommerce to some of the world’s leading retailers and manufacturers, including Virgin Megastore, Panasonic, Universal Group, Ted Baker and Xerox. The Company’s complete eCommerce platform combines flexibility, reliability and scalability with the operating advantages of an outsourced service. Multi-lingual and multi-currency capable, Venda’s B2B, B2C and B2E solutions provide “best of the web” capabilities to mid-tier and Fortune 1000 companies. Venda allows customers to reduce the risk, complexity and cost associated with eCommerce, while empowering business users and delivering unprecedented ROI. With offices in New York, London and Bangkok, the Company is managed by a team of eCommerce veterans with more than 20 years of experience in online businesses.

Media Contact:
Andy Dear
PAN Communications


Business-to-business, Information technology management, Venda, Web applications, World Wide Web