C.C. Filson Co., a Distributor of Premium Outdoor Apparel and Accessories, Relaunches Its Online Store with a Multichannel,...

Paul Demery

C.C. Filson Co., a Distributor of Premium Outdoor Apparel and Accessories, Relaunches Its Online Store with a Multichannel, E-Commerce Solution from GSI Commerce

KING OF PRUSSIA, Pa., Oct. 6, 2005 –GSI Commerce Inc. (Nasdaq: GSIC) today announced it has provided C.C. Filson Co. with a multichannel, e-commerce solution, which recently enabled the direct-to-consumer retailer to relaunch its online store (www.filson.com) and provide integrated operations and support for customer care and fulfillment.

C.C. Filson Co, a privately held, Seattle-based company, has provided customers premium outdoor apparel and accessories for more than a century. The company operates its flagship retail store in Seattle, and generates a substantial portion of its business through its direct-to-consumer operations. Under a multiyear agreement, GSI Commerce will provide C.C. Filson Co. with a comprehensive, integrated solution that includes core e-commerce technology, fulfillment, and customer care services. Additionally, GSI Commerce will provide C.C. Filson Co. with partner services such as online marketing and Web store design.

“By partnering with GSI Commerce, C.C. Filson Co. can take advantage of GSI Commerce’s world-class support for direct-to-consumer businesses. Further, partnering provides C.C. Filson Co. with an opportunity to grow our direct business faster than we could on our own and also provides a seamless and consistent service experience for our customers – whether they purchase our products over the Web, or through our catalog,” said Doug Williams, chief executive officer at C.C. Filson Co.

“C.C. Filson Co. has for more than a century fashioned a reputation as a manufacturer, distributor and retailer of premium, rugged outdoor apparel and accessories. We are honored to have been trusted with the C.C. Filson brand and we are excited about the relaunch of their Web business and the opportunity to contribute to the overall growth of the C.C. Filson Co.’s direct-to-consumer business,” said Damon Mintzer, executive vice president of sales for GSI Commerce.

About GSI Commerce
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: core technology, supporting infrastructure and partner services. We either operate, or will operate pursuant to signed agreements, all or portions of the e-commerce businesses for approximately 50 partners.

Forward-Looking Statements
All statements made in this release, other than statements of historical fact, are forward-looking statements. The words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “plan,” “will,” “would,” “should,” “guidance,” “potential,” “continue,” “project,” “forecast,” “confident,” “prospects,” and similar expressions typically are used to identify forward-looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce and the industries and markets in which GSI Commerce operates. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions, which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce’s business, financial condition and operating results include the effects of changes in the economy, the impact of FASB 123(R), consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by GSI Commerce.

Michael Conn
Senior Vice President, Corp. Development
tel: 610-491-7002

Greg Ryan
Director, Corp. Communications
tel: 610-491-7294


business finance, Commerce, GSI Commerce, Information technology management, Online shopping