Office Depot Selects 360i to Manage its Paid Search Engine Marketing Campaigns

Kurt Peters

360i’s Significant Retail Expertise, Senior Management Track Record, and Proprietary Campaign Optimization Technologies Were Key Differentiators in the Decision Making Process

NEW YORK, NY – September 26, 2005 – 360i, a full-service performance and search marketing firm, today announced that it was selected by Office Depot, the world’s third largest Internet retailer, to provide full-service management of its paid search engine marketing campaigns. 360i’s specialty retail practice and media-centric team will work closely with Office Depot to customize the most effective strategy and tactics to drive purchases online.

Office Depot will draw on 360i’s significant retail expertise, strategic planning process, competitive research insights, account management and proprietary technology to allow for rapid campaign optimization and expansion within all of the major search engines across hundreds of thousands of keywords.

“360i’s impressive knowledge in the search engine marketing and retail sectors combined with its robust campaign management and optimization tools will ensure that we’re maximizing our search marketing investments to drive purchases online,” said Christine Buscarino, Director of Online Marketing at Office Depot. “We were extremely impressed with 360i’s deep industry knowledge, senior leadership, and highly customized approach – they have clearly demonstrated their understanding of our business and with their proprietary technology we can rapidly monitor and optimize campaigns to ensure the highest ROI. By working with 360i, we are confident that we will maximize our search engine marketing campaign performance.”

“With Office Depot being one of the largest Internet retailers in the world, we are exceptionally proud to add them to our fast-growing e-tail client base,” said David Williams, Chief Strategist of 360i Search. “Office Depot was extremely diligent throughout their selection process of search marketing firm. We expect to exceed their expectations and create a long-term expansive relationship.”

360i delivers customers online, driving superior marketing ROI with an unparalleled combination of highly experienced professionals, integrated solutions and best-of-breed technology. 360i combines customized account management with media and analytical expertise and sophisticated technology to help marketers achieve superior results.

About Office Depot
With annual sales approaching $14 billion, Office Depot provides more office products and services to more customers in more countries than any other company. Incorporated in 1986 and headquartered in Delray Beach, Florida, Office Depot conducts business in 23 countries and employs 47,000 people worldwide. The Company operates under the Office Depot(R), Viking Office Products(R), Viking Direct(R), Guilbert(R), and Tech Depot(R) brand names. Office Depot is a leader in every distribution channel - from retail stores and contract delivery to catalogs and e-commerce. With $3.1 billion in online sales in FY`04, the Company is the world`s number three Internet retailer. As of June 25, 2005, Office Depot has 1,011 retail stores in North America in addition to a national business-to-business delivery network supported by 22 delivery centers and more than 60 local sales offices. Internationally, the Company conducts wholly-owned operations in 14 countries through 76 retail stores and 26 distribution centers, and operates 153 retail stores under joint venture and license arrangements in another seven countries.

About 360i
360i provides marketers with the services and technology they need to achieve measurable results from online marketing campaigns. The company’s full service integrated approach uniquely positions 360i as a single-source for all search marketing. Services include natural search, paid inclusion and paid placement using industry leading technology from SearchIgnite, 360i’s proprietary bid management and portfolio optimization system. Leveraging its status as a Yahoo! Search Submit Ambassador and Google AdWords Qualified Company, 360i can provide its clients -- spanning Fortune 500 marketers and major Internet brands -- a rich set of services with accompanying technology to help achieve exceptional return on investment. 360i augments its search capabilities with lead generation and contextual marketing solutions. For more information on 360i, please visit www.360i.com.

Sarah Hofstetter
Kayak Communications for 360i


Business marketing, Lead generation, Office Depot, Online shopping, The Home Depot