Figleaves.com Opts for Stibo Catalog`s STEP to Support Company`s Aggressive Growth Strategy

Kurt Peters

SWINDON, United Kingdom--Sept. 13, 2005--Figleaves.com - the world`s largest online multi-brand intimate apparel retailer - has chosen Stibo Catalog`s market leading STEP solution to manage all product inventories and deliver enriched marketing content to its websites and printed catalogs.

Founded in 1998, Figleaves.com has grown rapidly in the UK and North America. The company`s growth strategy is to develop in its core markets and expand into other major geographic territories. The STEP solution will be hosted by Stibo Catalog, who will also fulfill all page production services. Figleaves.com merchandisers will be responsible for all product data maintenance.

STEP replaces an older home grown system and will streamline the day to day management of a rapidly increasing product range with more than 240 brands and over 30,000 items, as well as delivering consistent marketing messages through on- and offline channels to its customers. Daniel Nabarro, Chairman and Founder of Figleaves.com said: "We were really excited to discover the STEP system as it was the first proven and mature product that had the sophistication and functionality to meet our demanding requirements for the management of our massive and growing dataset. As we grow geographically STEP provides us the functionality to handle a multi lingual, multi currency environment."

Dan Korsgaard, CEO Stibo Catalog added: "We are proud to be working with a brand as strong as Figleaves.com. The benefit of this business partnership is mutual. On the one hand, we are helping a customer to manage their product content as they grow their business. On the other hand, Figleaves.com validates STEP`s suitability for business-to-consumer retailers and that it is a true multi-channel marketing application."


Figleaves.com is the world`s largest online multi-brand intimate apparel retailer. Founded in 1998 in the UK, the company now has marketing and merchandising offices in New York and London, as well as fulfillment operations in the UK and North America. Today, Figleaves.com U.S. ships to customers in over 70 countries.

The Company`s website features over 240 brands and more than 30,000 items of lingerie, sleepwear, swimwear, activewear, menswear and hosiery. Brands, sourced from around the world, include Calvin Klein, DKNY, D&G;, Moschino, Playtex, Betsey Johnson, Cosabella, Shock Absorber and Wonderbra to name just a few. Specialty intimate apparel collections also include bridalwear, maternity, and lingerie for full figure women.


For businesses that are improving their business processes by pursuing a content strategy, STEP lets them aggregate raw product information from disparate sources in a central data repository, enrich and manage the product content, and deliver consistent marketing content smoothly through multiple channels - including electronic and print media.

STEP includes a true multi-channel publishing engine, and gives users the flexibility to decide how to market consistent messages through the communication channel of choice. The solution supports delivery of e-catalogs, web-content, CD-ROM, as well as printed promotions ranging from flyers to brochures and catalogs.

Its unique language management capabilities make STEP an optimal solution for manufacturers, distributors and retailers who operate on global scale.


Stibo Catalog is a leading provider of software and service solutions that help companies to manage product content efficiently, and deliver consistent product promotions across multiple delivery channels. Stibo Catalog was founded in 1976, and has over 170 employees in the UK, USA, France, Germany, Denmark and Singapore. It is part of Stibo A/S, with its two sister companies CCI Europe, the world`s leading supplier of system solutions for newspapers and magazines as well as Stibo Graphic, one of Europe`s largest printing installations. Stibo Catalog`s customers include Screwfix Direct, Slingsby, Hagemeyer, Corporate Express, RS Components, Premier Farnell, Siemens, Millipore, Henry Schein, IBM, ELFA and many others.

Carsten Lau
VP of Marketing
Stibo Catalog
Tel. 678 784 5903
Fax. 770 425 3012
Cell 678 642 4537


Brand, business, Gap, Online shopping, Product information management