WebTrends Achieves Record Quarterly Bookings for its Web Analytics Solutions

Paul Demery

WebTrends 7 is the most widely adopted enterprise web analytics platform in the industry due to its unparalleled accuracy, actionability and flexibility

PORTLAND, Ore. – August 22, 2005 – WebTrends Inc., the global web analytics leader, today announced that in Q2 2005 it achieved its highest quarterly bookings ever for WebTrends® web analytics solutions at $16.2 million, continuing a string of record-breaking quarterly results seen since the launch of WebTrends® 7. As in recent quarters, enterprise customers fueled most of the growth with strong demand for WebTrends 7 On Demand, the company’s hosted web analytics offering, and continued growth in sales of WebTrends 7 software.

One year after its launch more than seven thousand customers have adopted WebTrends 7, showing unprecedented support for the industry’s most accurate, actionable and flexible web analytics solution. Leading global companies recently selecting or upgrading to WebTrends 7 include Borsa Italiana, Carat Interactive, Creative Labs, Ford Motor Company, Gamestop, General Mills, IKEA, ING, Monster Worldwide, National City, NBC Olympics, P&O;, Post Danmark, Princeton Review, Reed Elsevier, Richemont International, ShopLocal, STA Travel, Sur La Table, Swiss Re, Ticketmaster, Triaton GMBH, TUI, and Xerox.

WebTrends business consulting services, tailored to shorten customers time to business value and to provide ongoing strategic recommendations, also surpassed revenue expectations, showing a 65% increase year over year.

“We’re building on a rich 10+ year history of profitability and wide margin market share leadership, and WebTrends 7 is strengthening that leading position by enabling our customers to achieve dramatic results that drive greater business value,” said Greg Drew, CEO and president of WebTrends Inc. “We’ve experienced unprecedented accolades from industry experts and unmatched adoption by customers, and will continue to relentlessly focus on truly changing the game for today’s marketing professionals.”

WebTrends Continues to Dominate as Most Award-Winning Solution

WebTrends 7 continues to outpace the market in product awards and accolades, receiving awards for its industry leading functionality.

• Best E-Commerce Solution: WebTrends 7 On Demand is the only web analytics solution to be named a finalist and winner in the Software & Information Industry Association`s 20th Annual Codie Awards.

• Best Enterprise Analytics Solution: WebTrends 7 was voted Best Enterprise Analytics by interactive marketers in the annual ClickZ Marketing Excellence Awards for the second straight year.

• Best Optimization Product: WebPosition, the industry-leading search engine optimization solution from WebTrends, was also recognized in the annual ClickZ Marketing Excellence Awards as the Best Optimization Product.

• VarBusiness Award: WebTrends 7 Professional was named to the Top 100 Mid-market Solutions List by VarBusiness, showcasing hot technology products for sophisticated mid-sized businesses.

About WebTrends
Thousands of web-smart organizations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends to improve their web site conversions and optimize their marketing performance for maximum return on investment. As the worldwide market leader for web analytics, WebTrends has become the trusted standard not only for award-winning technology, but also for a full range of consulting services and unmatched industry expertise. By delivering accurate and actionable metrics through both on-demand and software options, WebTrends ensures that its customers are positioned for both immediate and long-term success with a solution that can adapt to ever-changing business and technical requirements. For more information, visit www.WebTrends.com.


Analytics, business finance, Technology Internet, web analytics, Webtrends