Costco Implements Coremetrics for Detailed Analysis of Online Customer and Visitor Behavior

Paul Demery

Individual-Level LIVE Profile Data Helps Costco Improve Online Shopping Experience for Membership Base and Boost Marketing ROI

San Mateo, Calif. – August 2, 2005 – Coremetrics™, the leading provider of hosted Web analytics and precision marketing solutions, today announced that Costco Wholesale Corp. has implemented Coremetrics to track and analyze comprehensive customer and visitor behavior for the www.costco.com Web site. Costco operates an international chain of membership warehouses carrying quality, brand-name merchandise at substantially lower prices than traditional retail stores.

"Costco is dedicated to providing the best shopping experience to our members, both online and in our warehouses," said Ginnie Roeglin, senior vice president of eCommerce at Costco. "By implementing Coremetrics on our Web site, we can now get a deeper understanding of what our customers like and dislike about our site so we can improve their overall experience."

Coremetrics offers the only hosted Web analytics and precision marketing solution designed to meet the marketing, merchandising, and site-design needs of online retailers. Building on comprehensive user and visitor data gathered by Coremetrics, Costco will run sophisticated profile-based merchandising campaigns to increase customer satisfaction, drive higher conversions, and boost return on marketing investment.

"Costco is a leader in creating a compelling in-store shopping experience for its member-customers," said Joe Davis, president and CEO of Coremetrics. "With Coremetrics, Costco will be able to optimize online business performance by bringing top-flight merchandising and targeted promotions to its Web site."

Costco is the fifth largest retailer in the United States and operates 456 warehouse stores worldwide, presenting one of the largest and most exclusive product category selections to be found under a single roof. Categories include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, housewares, apparel, health and beauty aids, tobacco, furniture, office supplies, and office equipment. Costco is known for carrying top-quality national and regional brands at prices consistently below traditional wholesale or retail outlets.

About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 400 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo , California with offices in Austin , Texas and London , England . To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy .


Clickstream, Costco, EDay, Internet marketing, Warehouse club