Specialty Online Retailers Gain Access to Millions of New Online Shoppers through Mercent`s Merchandising Platform

Kurt Peters

HomeCenter.com, FurnitureFind and Football Fanatics See Increased Sales and Merchandising Control in New Online Channels

SEATTLE--July 28, 2005--Mercent, the single solution for online retail merchandising, today announced that three new customers, HomeCenter.com, FurnitureFind and Football Fanatics, are utilizing the company`s online merchandising software to promote and sell their products to millions of shoppers across leading online marketing channels.

"Mercent is the best outside firm we have ever worked with. It was great to invest in their solution, and see a dramatic and instant return on that investment," said Cory E. Nielsen, Director of Web Services at FurnitureFind. "In only two months, Mercent is generating an additional 20% in online revenue for FurnitureFind."

Mercent offers retailers control over product merchandising and promotions within third-party channels, and the ability to measure online advertising performance by key retail metrics such as per-product gross margins. With Mercent, online merchants promote the right products with the right offers in the right online channels through a single, automated merchandising solution.

"Mercent has allowed HomeCenter.com to gain better penetration into the online market," said Brian Okin, CEO, HomeCenter.com. "HomeCenter.com now offers over 250,000 products that can be found on all of the largest online shopping engines. Our Mercent integration has increased revenues while at the same time, saving us the work of manually updating our marketing feeds."

Mercent`s online merchandising platform allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 100 million shoppers across leading online merchandising channels through one low-cost, single point of integration. Mercent-supported channels include Amazon.com, AOL inStore, Become.com, BizRate.com, CatalogCity.com, CNET Shopper.com, Commission Junction, Epinions, Froogle, LinkShare, MSN Shopping, mySimon.com, NexTag, PriceGrabber.com, Pricerunner, SHOP.com, Shopping.com, Shopzilla, Smarter.com, and Yahoo! Shopping.

"Mercent helps Football Fanatics promote our products across online channels in an easy, automated way," said Brian Swallow, Vice President Sales and Marketing at Football Fanatics, a specialty retailer ranked among the Internet Retailer Top 400. "Once we launched on the Mercent platform, we saw a significant increase in online sales immediately following deployment."

About Mercent
Founded by veterans of Amazon.com, Mercent is the single solution for online retail merchandising. Mercent`s online merchandising platform helps merchants increase revenue and gross margins by promoting the right products with the right offers in the right online marketing channels. Mercent provides a single point of integration between existing retail management systems and 20 leading online merchandising channels including transactional marketplaces such as Amazon.com, shopping portals such as AOL inStore and Shopping.com, and affiliate marketing programs such as Commission Junction -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), Wet Seal (NASDAQ:WTSLA), Finlay Enterprises (NASDAQ:FNLY), Proflowers (NASDAQ:PRVD), Crabtree & Evelyn, SmartBargains, Car Toys, Fortunoff, and other leading retailers. Mercent is a venture funded company based in Seattle, WA and is a Microsoft Certified Partner and an Amazon Services Certified Systems Integrator.

Molly Ingle


Amazon.com, Information technology management, Merchandising, Online shopping, Retailing