eCOST.com Launches New Membership Club -- Bargain Countdown Platinum

Paul Demery

TORRANCE, Calif.--Dec. 30, 2004-- Leading multi-category, online discount retailer eCOST.com, Inc. (Nasdaq:ECST) today announced the launch of their new fee-based membership program, Bargain Countdown Platinum Club(TM). With the addition of this membership program, eCOST.com has introduced another way to save customers money. eCOST.com customers will have the choice of shopping using the Everyday Low Price platform, the proprietary Bargain Countdown(TM) platform, and now the Bargain Countdown Platinum Club(TM).

The eCOST.com Bargain Countdown Platinum Club will feature private "members only" pricing and product offers in addition to other club benefits. The introductory $29.95 annual fee will entitle Bargain Countdown Platinum Club members to:

• Exclusive access to member-only products and pricing -- The Bargain Countdown Platinum products will only be available to Bargain Countdown Platinum members. Products in Bargain Countdown Platinum will be discounted up to 50% off regular prices.

• Best price guarantee for members on products in Bargain Countdown Platinum.

• Bargain Countdown Platinum Hotline offers club members with priority telephone support.

• Exclusive members-only e-mail informing club members of the newest and hottest club deals.

• Exclusive travel offer discount -- 10% off any hotel booking made through the eCOST.com travel store.

• Free software offers exclusively for Bargain Countdown Platinum Club members.

"We are excited about the launch of the Bargain Countdown Platinum Club. For an introductory annual fee of only $29.95, members will have exclusive access to limited quantity products at great savings! With our best price guarantee, members will enjoy the lowest prices available as eCOST.com will beat the price of any of our club products that is in stock at another retailer and available to the customer for a lower price. The Bargain Countdown Platinum Club will give our customers another great reason to make eCOST.com their one stop online shopping destination," said Adam Shaffer, CEO of eCOST.com.

About eCOST.com, Inc.
eCOST.com is a multi-category online discount retailer of high quality new, "close-out" and refurbished brand-name merchandise for consumers and small business buyers. eCOST.com offers over 100,000 different products from companies such as Canon, Denon, HP, Nikon, Onkyo, Seiko and Toshiba primarily with online (http://www.ecost.com) and direct marketing campaigns. eCOST.com is a subsidiary of PC Mall, Inc., a NASDAQ listed company (Nasdaq:MALL).

Forward-Looking Statements:
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements include the statements regarding the Company`s expectations, hopes or intentions regarding the future, including but not limited to statements regarding its new Bargain Countdown Platinum membership program. Forward-looking statements involve certain risks and uncertainties, and actual results may differ materially from those discussed in any such statement. Among the factors that could cause actual results to differ materially are the following: the risk of reduced or discontinued purchasing of our products by some of our customers that may result from the implementation of a membership fee for access to premium offers and services; consumer acceptance of the Company`s new product categories; the Company`s reliance on its relationships with vendors and suppliers; limited expertise in new product categories; limited operating history; competition and pricing pressures; and risks due to shifts in market demand and the economic climate. Additional factors that could cause actual results to differ are discussed under the heading "Risk Factors" and in other sections of eCOST.com`s registration statement on Form S-1, on file with the Securities and Exchange Commission, and in its other periodic reports filed from time to time with the Commission. All forward-looking statements in this document are made as of the date hereof, based on information available to the Company as of the date hereof, and the Company assumes no obligation to update any forward-looking statement.

eCOST.com, Inc.
Adam Shaffer or Ted Sanders


business finance, Countdown, Woolworth