Kurt Peters

NEW YORK, Nov. 15 -- icrossing, a leading search engine marketing agency, announced today that it was selected to provide eDiets.com, Inc. (Nasdaq: DIET), a leading online diet, fitness and healthy living destination, with its best-in-class Natural Search Optimization services.

Among the internet`s preeminent online marketers, eDiets.com recognizes that achieving high rankings on leading search engines is a critical factor for new member acquisition and overall branding. Toward this end, the e-Health category leader has partnered with icrossing for its combination of proven Natural Search Optimization expertise, technological tools including proprietary analytics software ic live™, and flexible, customized strategic planning that, together, ensure eDiets.com will achieve its desired result relative to subscription sales and realize a maximized return-on-investment.

"Among the marketing challenges we face today is the saturation of diet-related advertising throughout the online marketplace," said David Humble, founder and CEO of eDiets.com. "Increasing the likelihood of our site being listed within the first few pages of natural search results will help drive highly qualified visitors directly into our sales funnel. Search engine users benefit by receiving easy and direct access to a proven and trusted healthy living resource, while we`ll benefit from a constant stream of new visitors who are specifically searching for the type of solutions that we offer."

icrossing CEO Jeffrey Herzog noted, "We are excited to add eDiets.com to our growing list of satisfied clients. Partnering with a savvy, experienced and exclusively web-based business such as eDiets on Natural Search Optimization will be a welcome challenge, and we look forward to surpassing their ambitious goals."

eDiets.com is a premier one-stop online diet and healthy living destination offering professional advice, information, products and services to consumers seeking to improve their nutrition and fitness, live healthier, and live longer. As of September 30, 2004, over 1.8 million consumers worldwide have become eDiets.com members since 1997. Throughout 2004, Nielsen//NetRatings ranked eDiets.com as the #1 Most Trafficked Health, Fitness & Nutrition Site, Forbes named eDiets.com "Best of the Web" in the diet and nutrition category and PC Magazine selected eDiets.com for its "Editors` Choice" award. eDiets.com is a public company (Nasdaq: DIET) headquartered in Deerfield Beach, FL. that operates Web sites at http://www.eDiets.com and http://www.eFitness.com, and publishes and distributes one of the Internet`s leading electronic newsletters with an opt-in circulation base of over 13 million subscribers.

Since 1998, icrossing has been connecting businesses with qualified customers through the medium of search. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Optimization, Paid Search Management, Search Analytics, and Search Intelligence. With its dedicated focus on search, icrossing continuously pioneers new and better ways to help clients meet and surpass their search marketing goals through customized solutions.

For more information, please contact: David Berkowitz: 646.346.8343. david.berkowitz@icrossing.com


business finance, search engine optimization, Technology Internet