Kurt Peters

Pre-Packaged Software Bundle Allows Users to Realize the Benefits of Global Data Synchronization Within Weeks; Attractively-Priced Offering to Fuel Adoption of the Velosel5 CPIM Platform as the Foundation for Corporate-Wide GDS Initiatives

SANTA CLARA, Calif.-Nov. 16, 2004-Velosel Corp., the leading provider of collaborative product information management (CPIM) software, today announced, in conjunction with the WorldWide Retail Exchange (WWRE), the premier business-to-business exchange for retailers and suppliers, general availability of the “fast start” WWRE-authorized Velosel5 CPIM platform for WWRE members and their trading partners. Available for a limited time, this attractively priced software solution comes pre-packaged with professional services and is designed to get retailers and manufacturers up and running in a matter of weeks on the Velosel5 CPIM platform and the WWRE WorldSYNC Data Exchange (DX) solution. This simplified, cost-effective solution enables WWRE WorldSYNC members to quickly validate the business benefits realized as a result of global data synchronization (GDS) via the WWRE with their trading partners, and provide a springboard to expand the business case and secure corporate-wide endorsement for larger-scale implementations of Velosel’s software.

“We are pleased to expand our relationship with Velosel and provide a simple solution for our members to start reaping the benefits of our WorldSYNC DX solution,” said Pete Plotas, director of strategic alliances of the WWRE. “By offering an ‘out-of-the-box,’ easily integrated CPIM solution, Velosel is enabling its customers and the growing WWRE community to achieve rapid implementation of Velosel’s collaborative PIM solution, and in turn, help consumer goods manufacturers and retailers to cut costs, deliver products to market more effectively, and improve customer service as a result of creating, managing, and synchronizing dynamic product information across the supply chain.”

Today’s announcement builds on the growing partnership between Velosel and the WWRE. Earlier this year, Velosel became a WWRE WorldSYNC solution partner, and just last month, they jointly announced that Velosel5 is fully compatible with WorldSYNC DX for both retailers and supplier/manufacturers. A complete content management system and synchronization engine based on global standards, the WWRE WorldSYNC solution suite provides retailers and suppliers with a single point of entry to the global network, as well as connection to the WWRE’s direct member directory. WorldSYNC is a comprehensive service to its manufacturer and retailer users, and ensures that critical issues such data quality, connectivity to internal systems, and the ability to synchronize price, complex price, and promotional data are enabled.

“As the only product information management technology provider to date to offer a supply and demand-side solution that interoperates with the WWRE’s WorldSYNC data exchange solution, we are uniquely positioned in the industry,” said Russ Henry, senior vice president of marketing for Velosel. “With our customer, Safeway, along with more than a dozen other retailers already live with WWRE’s data pool, the market has affirmed the WWRE/Velosel solution as the leading choice to spearhead data synchronization initiatives. As we unveil our joint ‘fast start’ offering, we anticipate expedited adoption of the Velosel5 WorldSYNC-compatible solution and utilization of the WWRE’s DX offering. This will enable more companies to realize increased sales through faster new item introductions, improved inventory control, and fewer invoice deductions.”

About Velosel Corp.
Velosel Corp. is the leading provider of collaborative product information management (CPIM) solutions for the consumer goods and retail industries. The company’s flagship product, Velosel5, maximizes business performance by streamlining the creation, management and synchronization of accurate and enriched product information within the enterprise and across the value chain. As a result, companies can accelerate time-to-market, reduce costs, and improve customer satisfaction by guaranteeing that rich product information is readily accessible at all points of trade. Velosel customers include leading companies such as Ace Hardware, Campbell Soup Co., Safeway, The Clorox Co., and Wyeth. Velosel is a certified and solution partner of UCCnet, the WWRE and Transora. Headquartered in Santa Clara, California, Velosel can be contacted at 408-850-2100 or www.velosel.com.

About the WWRE
The WWRE is the premier Internet-based business-to-business exchange for retailers and suppliers. Designed to facilitate and simplify trading between manufacturers, retailers and suppliers, the WWRE® currently consists of members from Africa, Asia, Europe, North America and South America with combined sales of more than U.S. $900 billion. For more information, visit the website at www.wwre.org or www.worldwideretailexchange.org

Velosel and Velosel5 are trademarks of Velosel Corporation. All other company, product and brand names are trademarks of their respective owners.

Ross Perich
Trainer Communications
work: 925-556-5463
mobile: 925-381-6048


business, Data pool, Product information management, Product management, Safeway