NewRoads Inc., a provider of third-party fulfillment and customer management services to Internet retailers, has a new CEO.
Paul Demery , Managing Editor, B2B E-commerce
NewRoads has named Henry A. Reeves, Jr. as its new president and CEO. Reeves comes to NewRoads from General Electric Co., where he most recently headed up GE Plastics Americas.
"We anticipate significant market growth for outsourced fulfillment and customer care," says Reeves, who started his new position in June. "NewRoads is very well positioned to take advantage of this growth."
NewRoads serves as the third-party fulfillment and customer contact company for a number of Internet retailers and companies with business-to-consumer e-commerce sites, including AmericanEagleOutfitters.com, Bluefly.com, FrenchToast.com, CCB-Paris.com, GodivaChocolatier.com, and Topps.com.