Kurt Peters , Executive Editor
Industry`s Only Retail-Specific Web Analytics Solution Delivers Unprecedented Analysis Of Online Customer Behavior for Top Specialty Apparel Retailer
Burlingame, CA – June 15, 2004 – Coremetrics™, the leading provider of hosted Web analytics solutions, today announced that Abercrombie & Fitch has deployed Coremetrics to optimize Web site design and improve customer satisfaction. The leading specialty apparel retailer is leveraging detailed analysis of online customer and visitor behavior from Coremetrics to ensure that the www.abercrombie.com and www.hollisterco.com Web sites are easy to navigate and offer the right mix of service s to meet customer demand.
Coremetrics has established a clear leadership position in the retail market by offering the industry`s only hosted Web analytics solution specifically designed to meet the unique marketing, merchandising and site design needs of online retailers. Abercrombie & Fitch is a leading specialty apparel retailer that focuses on providing high-quality merchandise, and is using Coremetrics Online Analytics 2004 to understand what areas of the Web site are the most useful to customers, and ensure that the online experience is always rewarding.
"One of our greatest strengths as a company is our in-depth knowledge of the retail sector, which has helped us become the dominant player in Web analytics for this market. Over the past five years, we have worked constantly with marketers and merchandisers to ensure that our solution continues to meet their increasingly sophisticated and specific needs," said Joe Davis, president and CEO of Coremetrics. "Through partnering with companies like CompUSA, Neiman Marcus, Victoria`s Secret and Eddie Bauer, we understand exactly how to deliver real, quantifiable value to our clients. Abercrombie & Fitch is a great addition to the list of top retailers that rely upon Coremetrics to provide the industry`s most comprehensive view of online customer and visitor behavior."
About Coremetrics Online Analytics 2004
Coremetrics Online Analytics 2004 is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. Through a patent-pending browser-based data collection technology, the Coremetrics Online Analytics 2004 data warehouse gathers and stores behavioral information directly from the visitor`s browser and records interactions in real-time to build LIVE Profiles. LIVE Profiles are the source of all Coremetrics Online Analytics 2004 reporting and analysis, and enable online marketers, IT managers, and e-commerce executives to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics Online Analytics 2004 is a managed solution that is deployed within weeks and requires no new hardware or software to deliver immediate ROI.
About Abercrombie & Fitch
Abercrombie & Fitch Co. is a leading specialty retailer that focuses on providing high-quality merchandise that compliments the casual classic American lifestyle. The merchandise is sold in retail stores throughout the United States and through catalogs. Abercrombie & Fitch operated a total of 706 stores at the end of the first fiscal quarter, including 170 Abercrombie stores and 177 Hollister Co. stores. The Company operates e-commerce websites at www.abercrombie.com, www.abercrombiekids.com, and www.hollisterco.com.
Coremetrics is the leading provider of Web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics service s over 230 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
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