Kurt Peters

Leading Cross-Channel Software Provider Enables Mountain Bike Retailer To Provide Consistent Direct-to-Consumer Service and Expand Retail Presence

Natick, Mass. – January 6, 2003 - CommercialWare Inc., a leading provider of cross-channel retail management software, today announced that Jenson USA, a direct marketer of premium mountain biking accessories, has completed its implementation of CommercialWare’s comprehensive point-of-sale to back-office solution, CWStore, with CWDirect, a direct-to-consumer cross-channel order management and fulfillment solution. The rapidly-deployed implementation has empowered Jenson USA to become a true cross-channel retailer.

Jenson USA recently implemented CWStore, which helped the company to open its first brick-and-mortar store. As a cross-channel retailer, Jenson USA has greatly enhanced customer service, streamlined operations and fulfillment, and supported the expansion of its business.

Jenson USA was founded ten years ago by President and CEO Mike Cachat, a competitive racer who created a quarterly catalog and a Web site to sell bikes and accessories. “By integrating CWDirect with CWStore, we can continue to productively and cost effectively expand our business through our catalog, Web site, and now retail stores,” said Cachat. “CommercialWare’s products provide us with better visibility of our inventory across all of our sales channels. In addition, we have increased efficiencies in our retail stores, which means no long lines for our customers.”

Jenson USA has leveraged CommercialWare’s order management and fulfillment products for the past year and expects an even greater business benefit from its cross-channel product integration. Earlier this year, Jenson USA adopted CWDirect to support orders from both the Internet and catalog. With the integration of CWStore, Jenson USA has expanded beyond its direct-to-consumer business with this world-class, point-of-sale and inventory control solution designed for retail stores. CWStore gathers point-of-sale transactions and customer information in real-time and performs back-office functions such as purchase order creation, inventory transfer, sales reporting and staff management.

"We are pleased to provide Jenson USA with a comprehensive cross-channel solution that will help improve operational efficiencies from point-of-sale to back-office,” said Donny Askin, CEO of CommercialWare. “Our technology helps create a consistent customer shopping experience and allows retailers to service their customers where they want to be serviced in a way they want to be serviced.”

About Jenson USA
Jenson USA has become the market leader in high-end custom bikes and accessories. Located in Ontario, California, Jenson USA has celebrated 10 years of growth and service to the cycling community. With their purchasing power they are able to buy in large quantities and pass the savings onto their customers. Their purchasing power along with providing the customer the service they expect has become a successful model and generates double-digit growth year after year. To learn more about Jenson USA, please visit www.JensonUSA.com.

About CommercialWare, Inc.
Headquartered in Natick, Massachusetts, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large - seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the “Brand in Cross-Channel Retail,” offers a confluence of solutions that power more than 130 leading retail brands, including Abercrombie and Fitch, Starbucks, Party Land, Chico’s, J.Jill, Ritz Camera, JoS A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.


business finance, Electronic commerce, Online shopping, Order management system, Retailing