Kurt Peters , Executive Editor
Online Shoppers of Leading Nationwide Retailer Get Product Price and Availability before Rushing Headlong to Stores
CELEBRATION, Fla., Dec. 1, 2003-- Just in time for the holidays, Channel Intelligence today announced a partnership with CompUSA that gives online shoppers of this nationwide retailer the prices and availability of products before they rush to stores.
Savvy shoppers typically surf a manufacturer`s web site to learn about the products they like. Now, with Channel Intelligence`s Product Pinpointer(TM) online shopping tool, online shoppers at a manufacturer`s web site can find out a product`s price, the CompUSA store most convenient for them, and whether the product is in stock there.
"With Product Pinpointer, Channel Intelligence has reminded the industry that technology is most useful when it gives consumers what they want, where they want it," said George Coll, Vice President of the eCommerce and Technology Assurance Program at CompUSA. "We expect to increase sales and customer satisfaction for people who shop a manufacturer`s web site but prefer to purchase products in person at CompUSA stores."
The Product Pinpointer service receives daily data feeds from all CompUSA retail stores across the country, giving consumers the latest information from which to make their buying decisions.
"Both manufacturers and retailers are looking for ways to improve the customer buying experience, and they`re doing so by leveraging Channel Intelligence technology to drive business," said Alan Fulmer, president of Channel Intelligence. "The Internet has changed things, but not completely. People like to do their research online, but they still enjoy visiting a store to buy products. Channel Intelligence is facilitating that process and making the buying experience convenient for CompUSA shoppers."
U.S. consumers spent $136.7 billion offline after first researching goods online in 2003, according to a September, 2003 report by Dieringer Research Group. That number is in addition to the $93.1 billion they spent directly online.
"We`re taking a strategic approach toward driving sales to both our brick-and-mortar stores and online operations," said George Coll at CompUSA. "As one of the leading retail outlets in the U.S., we understand the value of providing a superior shopping experience to our customers while converting them from browser to buyer."
CompUSA Inc., Where America Buys Technology(TM), is the nation`s leading retailer and reseller of personal computer-related products and services. Founded in 1984, it now operates 227 stores in 90 major metropolitan markets. These Superstores serve retail, corporate, government and education customers and include technical service departments. CompUSA`s inventory includes all major brands of computers and information products including Apple, Compaq, Epson, Hewlett-Packard, IBM, Lotus, Microsoft, Toshiba and more. CompUSA also carries more than 2,000 software titles. Many of the stores include classroom training facilities.
About Channel Intelligence
Channel Intelligence Inc. develops services that improve the online and offline sales process between manufacturers, dealers, and consumers. These services have resulted in manufacturers sending nearly $10 billion in sales leads to dealers. They have also helped both sides capture incremental sales, maintain margins, reduce shopping cart abandonment, refine product flow, and improve the shopping experience. Channel Intelligence Inc. is privately held. For more information, contact: Channel Intelligence Inc., 1180 Celebration Blvd., Celebration, FL 34747; phone 321/559-2300; fax 321/559-2379; http://www.channelintelligence.com.