Ace Hardware Chooses Red Spade to Improve Website Effectiveness

Paul Demery

CHICAGO, IL-15 September 2003-Ace Hardware, the largest retail hardware store in the nation, has selected Red Spade and its Site Audit Solution to gauge the effectiveness of Ace’s e-commerce site, AceHardware.com.

Red Spade is a leading provider of website usability solutions that are actionable, independent, unbiased assessments of site usability. Through its partnership with Ace Hardware, Red Spade will conduct a website usability audit with the application of its proprietary metrics-driven usability indicators. Red Spade will provide Ace Hardware with audit intelligence to improve site effectiveness by identifying where customers get derailed and revenues are lost due to features and functionalities that compromise customers’ intuitive online experience.

Founded in 1924, Ace Hardware Corp. is headquartered in Oak Brook, IL, and is the largest retailer-owned cooperative in the industry, with annual retail sales at its 4,900 hardware, home center and lumber and building retailers topping $13 billion. Ace Hardware currently operates 15 distribution centers in the United States and has stores located in all 50 states and 72 countries. For more information, visit www.acehardware.com.

Red Spade is a leading website consultancy specializing in customer-centric business solutions that drive the success of e-commerce sites. Through a unique and exhaustive auditing process, Red Spade’s metrics-driven solutions reveal and address critical usability issues to realize a greater return on web presence investment. Red Spade’s audit solutions deliver a more usable web experience that leverages competitive advantage online by building brand, increasing revenue, strengthening customer equity, capturing market share, and empowering customers.

For more information, visit www.redspade.com, call 773.539.0174, or email sales@redspade.com


Ace Hardware, Commerce, Hardware store, Online shopping, Spade