By Combining Web Analytics and Its Leading Ad Serving Solution Real Media Gains a Leadership Position in the Emerging Field of Audience Management
LONDON--June 26, 2003--Real Media Europe, a division of 24/7 Real Media, Inc. (Nasdaq: TFSM), a leading provider of interactive marketing services and technologies to publishers and marketers, today announced the launch of Open Insight, a next generation Web analytics tool. The introduction of Open Insight into Real Media`s existing suite of technology solutions and services gives the Company a dominant position as the one-stop-shop for the solutions and tools needed to address the three principal components of interactive communication: advertising, content and audience management.
Open Insight is a powerful and flexible Web analytics solution that helps companies measure, analyze and monetize their interactive audience on their Web site in real time. Open Insight`s unique and flexible Taxonomy which creates reports for Web publishers and marketers in ordinary language used in their business and not in the language of their Web server, was developed with marketing and sales professionals in mind. Among other functions, Open Insight`s platform enables marketers and IT professionals to perform behavioural segmentation and click stream analysis. It also enables marketers and publishers to leverage behavioural information across other applications such as e-commerce or content.
In combination with Open AdStream(R), Real Media`s leading ad serving platform, Open Insight enables publishers to analyze audience information and tie-in advertising delivery, providing total visibility on audience behaviour. Real Media offers Open Insight in two versions: as an outsourced solution hosted in Real Media`s data centers, or as a locally-managed application, which the customer can install in its own operating environment. This provides the customer with the flexibility to select the most efficient and cost-effective solution, while ensuring that the software is maintained, monitored and secure."
John Piccone, director technology sales, Real Media Europe, said, "Open Insight uses the latest technologies to enable data and audience behaviour information to be integrated into a host of other products. Open Insight complements our existing advertising delivery platform perfectly, giving our clients an important edge. Based on the information it provides, a client can build new specially targeted advertising campaigns. I am very excited about bringing this powerful combination to the online advertising market."
About Real Media Europe
Real Media Europe, a division of 24/7 Real Media, Inc., is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.realmedia.com.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of June 26, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
CONTACT: Stern & Co.
Truc N. Nguyen, 212/888-0044
Real Media Europe
Estelle Reale, 33 1 56 59 69 91