Kurt Peters , Executive Editor
New Business Unit Offers Popular MarketMaker™ Program
Denver, CO, May 6, 2003 - GO TOAST, a leading provider of online marketing management tools, today announced the launch of a new business unit, eonMedia. eonMedia is a full-service online marketing management agency that builds, tracks, and manages online marketing campaigns with a focus on pay-for-placement search media.
"Many companies are spending tens or even hundreds of thousands of dollars each month on Web marketing strategies without fully understanding what works and what doesn`t," said Harrison Magun, Vice President and Managing Director of eonMedia. "Online advertising, especially paid search advertising, can be a very powerful medium. But if you are not tracking and managing your return on investment for each dollar spent, you are unable to compete in this marketplace, and you will lose money."
eonMedia focuses on paid search marketing in all major pay-for-placement and paid- inclusion search media vendors including Google, Overture, FindWhat, LookSmart and Dealtime. The new company also provides expertise in other forms of online marketing and advertising, including cost-per-impression media, e-mail campaigns and newsletters, affiliate programs, sponsorships, and algorithmic search optimization.
"eonMedia`s mission is to deliver maximum sales to each customer within their own parameters of profitability," said Dave Carlson, CEO of GO TOAST. "By leveraging the GO TOAST toolset, eonMedia has the ability to manage and track online marketing campaigns at very sophisticated levels.
Through the MarketMaker Program, eonMedia provides a turnkey service that handles the labor-intensive as well as the highly analytical stages of effective online marketing. Every dollar spent on marketing is tracked to a specific sales event, so budgets are not wasted on keyword terms, bids, campaigns, or ads that under-perform.
The MarketMaker Program, previously the Managed-Services Division of GO TOAST, is now the focus of eonMedia. GO TOAST returns to its core competency, providing subscriber-based marketing management tools.
The MarketMaker Program includes:
• Business analysis and formulation of client metrics and goals
• Benchmarking of current campaign performance, down to each keyword or creative in every campaign
• Modeling and building successful marketing campaigns
• Accurate tracking and reporting of performance, down to each dollar spent
• Ongoing campaign optimization that reduces costs and increases sales
"Through its MarketMaker Program, eonMedia offers a powerful competitive advantage for the most successful online marketers," said Magun. "With our highly advanced toolset and years of experience in all facets of online marketing, we offer the most comprehensive turnkey Web marketing and advertising service available today."
eonMedia is a full-service online marketing management agency with a focus on search engine marketing. eonMedia combines broad expertise in online marketing with comprehensive Web analytics, conversion tracking, and search engine optimization tools developed by GO TOAST to provide a powerful competitive advantage to Web marketers.
eonMedia focuses on paid search advertising in all major search engines and media outlets, and is a wholly-owned subsidiary of eonBusiness. For more information about eonMedia, visit the company Web site at www.eonMedia.com, or call 303.850-9300 x4012.
About GO TOAST
GO TOAST, LLC, is a leading global provider of pay-per-click search engine optimization and online marketing management tools. GO TOAST is a part of eonVentures, which incubates businesses for eonBusiness Corporation (www.eonBusiness.com). GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across all major domestic and international search engines. It optimizes clients` bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools and Rules Based Bidding™, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management. For more information about GO TOAST, visit the company Web site at www.GoToast.com, or call 303.721.2925.