Kewill Automates Express Gifts Supply Chain

Kurt Peters

Latest Win Indicates Kewill Trade Becoming Industry Standard for Direct Dispatch Solutions

Express Gifts Ltd, one of the UK`s leading mail order gift companies, is the latest home-shopping customer to use Kewill Trade, Kewill`s powerful supply chain execution solution. Express Gifts will utilize the web-based MTX application to enable goods to be delivered direct from its suppliers to customers.

Key to Express Gifts growth plans was a significant expansion of its direct dispatch business. Working closely with Kewill, the company identified the need to increase electronic trading with its suppliers and carriers. However, the increasing volume of transactions expected and the need to maintain high customer service standards could not be managed by the existing manual systems, whilst the rollout of EDI-based software to a large number of suppliers would be too expensive and slow to implement.

Express Gifts chose Kewill Trade because of Kewill`s leadership in direct dispatch systems and the inherent flexibility of the solution. As Chris Pierce, Direct Dispatch Manager at Express Gifts explains: "Our direct dispatch supplier community will play an increasingly critical role in achieving our goals for customer service excellence and offering of a wider product portfolio. Managing this diverse and growing community more efficiently is key to our success and Kewill`s solution will help us grow this important side of our business based on increased revenue and customer satisfaction. We were impressed by the modular manner in which Kewill Trade can be deployed, this will allow us to implement the solution to address our immediate business needs whilst giving us the capability to easily expand in the future as our business grows".

The web based MTX solution will integrate Express Gifts` direct dispatch suppliers, including seasonal and short-term suppliers, and carriers. They will access the solution either through a standard web browser or via direct system-to-system integration. By bringing suppliers and carriers onto Kewill Trade, Express Gifts will be able to automate and manage critical business processes and gain real-time visibility throughout the order to delivery lifecycle.

The speed and ease of set-up and the scalability of the solution will facilitate the expansion of Express Gift`s direct dispatch supplier community from 5 to 45 suppliers this year with weekly orders over 20,000 in the peak season. The system can be easily expanded to include new suppliers and product ranges. In addition everyone in the trading community can be simultaneously updated about system changes and enhancements.

Through enabling greater visibility to Express Gifts of critical information about orders, dispatches and other key events, customer services will be able to provide more accurate information to the end customers. The company expects this will increase sales and that, along with the significant reduction of fax, post and telephone communications, will enable a rapid return on investment.

Jacquie Boast, Kewill`s European COO said: "We are delighted to welcome Express Gifts as a new customer to Kewill. This is clear indication that the UK home shopping industry recognizes the benefits which Internet based electronic trading can deliver. We`re finding that the top business issues for UK retail are supplier discipline and supply chain visibility, whilst the vast majority of suppliers and carriers are still being communicated with via fax, telephone, and email. These issues are exactly those, which Express Gifts are looking to resolve through Kewill Trade.

Our web-based solution is especially compelling to the direct dispatch sector because the solution enables disparate 3rd party suppliers and carriers to be easily integrated in a quick and cost effective manner, providing immediate visibility into the order to delivery process. Express Gifts joins our Kewill Trade community of home shopping companies who are benefiting from our decision to invest in products and services that help manage the complex supply chains associated with catalogue and web retail".

With this latest win, Kewill Trade is beginning to set a standard for the web-based solutions that home shopping companies increasingly need. Express Gifts is the second major UK home-shopping company to choose Kewill Trade. In January 2003, Littlewoods announced it was implementing Kewill Trade, to manage its direct dispatch supply chain. Kewill expects other retailers to follow the lead of these companies over the next six months or more.

The Express Gifts implementation will be hosted and managed by Kewill`s Managed Services operations run out of its Manchester data center. This added value service enables customers to avoid up-front internal resource and infrastructure costs as well as ongoing support and maintenance resource costs.

About Kewill Trade

Kewill Trade is a powerful supply chain execution and event management solution for integrating complex supply chains to enable business process automation and business process management through monitoring, notifying, controlling and measuring business performance of the order to delivery logistics network. Built using the MTX architecture (Moving Technology eXchange) Kewill Trade addresses the unique business needs of Direct Dispatch typically used in the Home Shopping industry. Kewill Trade is available as both a hosted and licensed solution. The solution provides e-fulfillment, online collaboration and a real time exchange of business critical data and documents such as Orders, ASNs, Manifests, Invoices, Claims etc. Kewill Trade delivers business benefits to organizations with diverse supplier and carrier communities for both Goods for Resale (GFR) and Goods Not For Resale (GNFR) for fast moving goods and stock through features such as Order Management, Advanced Shipping Notifications, Order Acknowledgements (Order/Shipping), Labeling, Packing Documents, Stock Availability, Barcode Scanning, Invoicing.

About Kewill Systems

Since 1972, Kewill Systems has been a leading technology innovator specializing in the development and implementation of supply chain solutions for businesses of all sizes. Kewill`s experience in transportation and order management has provided businesses with Supply Chain Execution solutions that automate the fulfillment of goods and management of trading partners. Kewill has become a leader by demonstrating a proven track record in delivering superior solutions that provide flexibility, scalability and tangible ROI. Businesses including Federal Express, Siemens, Verizon, Sainsbury`s and the U.S. Postal Service use Kewill solutions to control the movement of goods and information while reducing cycle times and operating costs. Kewill`s North American HQ in Marlborough MA and European HQ in Manchester UK, support sales and services representatives across the United States, the UK, Spain and Germany. For more information visit www.kewill.com.

About Express Gifts Ltd

Express Gifts, the largest company within the Findel plc group, is one of the UK`s leading mail order companies selling a wide range of greeting cards, home and garden items through its Studio and Ace catalogues and websites. The company distributes more than 12 million catalogues each year.

Findel plc, the home shopping and educational supplies business, with its main operational HQ in Lancashire is a quoted UK company with an annual turnover in excess of £330 million.

David Horner
Kewill Solutions Europe
+44 (0)7810 377766

Nick Spencer
Grant Butler Coomber
+44 208 322 1922


FedEx, Global Supply Chain Finance, Kewill, Management, Technology Internet