MCLEAN, Va., February 12, 2003 - MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Hallmark Cards, Inc. has selected the MicroStrategy Business Intelligence Platform(TM) as its enterprise standard for business reporting, analysis and information delivery. Hallmark, founded in 1910, is the personal expression industry leader, publishing products in more than 30 languages and distributing them in more than 100 countries.
"We`re proud to count Hallmark as a long-time customer and to provide the platform for its enterprise-wide applications," said MicroStrategy COO Sanju Bansal. "More and more leading companies like Hallmark are realizing the value of standardizing their reporting, analysis and information delivery requirements on the MicroStrategy platform."
Hallmark finance, marketing, sales, procurement and logistics employees use MicroStrategy-based retail distribution and global procurement applications to analyze sales performance, retail display, and customer data to determine the most profitable mix of Hallmark`s more than 40,000 products.
Hallmark also plans to develop additional applications, including financial reporting and analysis, retail point-of-sale (POS), and retailer and sales productivity analysis. Applications are currently run against both Oracle and Teradata data warehouse environments.
About MicroStrategy Incorporated
Leadership in a Critical Market: Founded in 1989, MicroStrategy is a worldwide leader in the increasingly critical business intelligence software market. Large and small companies alike are harnessing MicroStrategy`s business intelligence software to gain vital insights from their data to help them proactively enhance cost-efficiency, productivity and customer relations and optimize revenue-generating strategies. MicroStrategy`s business intelligence platform offers exceptional capabilities that provide organizations -- in virtually all facets of their operations -- with user- friendly solutions to their data query, reporting, and advanced analytical needs, and distributes valuable insight on this data to users via Web, wireless, and voice. PC Magazine selected MicroStrategy 7(TM) as the 2001 "Editors` Choice" for business intelligence software.
Enterprise-Class Business Intelligence: MicroStrategy 7i(TM) is a truly integrated, enterprise-class, Web-based business intelligence platform. With MicroStrategy 7i, enterprises can now standardize on one business intelligence platform and deploy high-value business intelligence enterprise-wide. MicroStrategy 7i`s configurable query, reporting, and OLAP Web interface is designed to support all users, from casual report viewers to power analysts.
Diverse Customer Base: MicroStrategy`s customer base cuts across industry and sector lines, with over 1,900 enterprise-class customers, including Lowe`s Home Improvement Warehouse, AT&T; Wireless Group, Wachovia and GlaxoSmithKline. MicroStrategy also has relationships with over 500 systems integrators and application development and platform partners, including IBM, PeopleSoft, Hewlett-Packard, and JD Edwards.
MicroStrategy is listed on Nasdaq under the symbol MSTR. For more information on the company, or to purchase or demo MicroStrategy`s software, please visit MicroStrategy`s Web site at http://www.microstrategy.com.
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