Kurt Peters

Press Contacts:
Steve O’Brien
Fireclick, Inc.

Mandy Mladenoff
Sterling Hager, Inc.

Los Altos, CA – September 23, 2002 – Fireclick, the premiere provider of comprehensive Web Experience Management solutions, today announced that IBM (NYSE: IBM) would resell Fireclick’s Netflame™ technology. Under the agreement, IBM Global Services e-Business Hosting, along with its affiliates, gains limited exclusive worldwide rights to resell the award-winning technology as part of a complete e-business hosting solution. Netflame gives online retailers and content providers a competitive edge in content acceleration, Web measurement and site monitoring. Fireclick benefits from this agreement by extending its distribution reach to IBM’s global customer base. Customers benefit from having a complete Web experience management and content acceleration solution available directly through their trusted hosting provider, IBM.

“Fireclick is pleased to be working with IBM Global Services to offer Netflame to a worldwide audience,” stated Ram Srinivasan, Fireclick’s president and CEO. “IBM’s e-business Hosting solutions and Netflame are highly complementary offerings. By using the complete solution, large retailers receive the most comprehensive tool for tracking promotion effectiveness while ensuring that their site visitors enjoy the best experience possible.”

Fireclick will provide training and support for IBM’s sales, service and customer support teams to ensure consistently excellent customer service from both IBM and Fireclick. IBM customers will pay a monthly fee for the Netflame service directly to IBM, who will then share the revenue with Fireclick according to a pre-determined royalty schedule. The agreement will be exclusive for a limited time period.

Fireclick’s Netflame Web experience management service bundles analytics with real-time Web traffic and path analysis, content acceleration and measurement and monitoring, creating a unique solution for managing the site experience, resulting in increased revenue and reduced costs. Victoria’s Secret, Ann Taylor, Home Depot, Bed Bath & Beyond, Gymboree, Novica.com, FAO Schwarz and JC Penney are a sampling of retailers currently using Netflame to improve their visitors’ shopping experience.

About Fireclick

Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick provides Web experience management solutions that enable online businesses to improve overall operating results. By providing e-businesses with real-time actionable information about their customers, as well as resolving the inherent “last mile” slowness associated with the Web, Fireclick’s flagship offering, the Netflame™ application service, helps create richer and faster Web site experiences. Online businesses are rewarded with more site traffic, longer sessions, increased revenues and greater profits. Visit them at www.fireclick.com.

Fireclick, Netflame, Netflame2, and Realtime Insite are trademarks of Fireclick, Inc. All other trademarks and registered trademarks are the properties of their respective owners.

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Electronic business, IBM, IBM WebSphere Commerce, Information technology management, NaviSite