Dairy Queen Enters Agreement with Radiant Systems to Accelerate Growth

Kurt Peters

Radiant 6e™ food service solution will give franchisees access to world-class technology

ATLANTA, April 26, 2002 - Known for world-famous soft serve desserts and delicious hot food items, Dairy Queen® is one of the most successful franchisors of quick-service, family-oriented restaurants in the country. With 5,700 locations, the brand is known for good food in a fun atmosphere at a good value. Now with the introduction of the DQ Grill & Chill TM concept, International Dairy Queen (IDQ) is well-positioned to expand its operations even further. For growth-minded businesses like IDQ, technology should be an enabler of expansion. But instead, many in the hospitality industry think of technology as more of a distraction to their core business or as a barrier to growth and improvement. Without a clear vision for technology, neither the franchisor nor the franchisee is eager to invest capital in the world-class technology infrastructure that is required to reach new levels of growth and profitability.

IDQ took a major step towards solving this technology issue by entering into an agreement with Radiant Systems, Inc. (NASDAQ: RADS).

IDQ franchisees are now able to use Radiant`s technology to improve customer service and increase profitability by leveraging IDQ`s infrastructure investments.

The Radiant 6e™ solution includes Point-of-Sale, Workforce Management, Menu/Recipe Management, Operations Management and Reporting. IDQ will sponsor Radiant 6e throughout its 5,700-unit operation as a recommended solution. In addition, all DQ Grill & Chill restaurants, IDQ`s major growth vehicle, will use the solution to manage their operations. Radiant`s business partner, Retail Data Systems, Inc. (RDS) will provide ongoing sales and support services utilizing their network of more than 50 technicians and 25 service centers.

"By choosing Radiant 6e, we can focus on being an exceptional franchisor and let Radiant and RDS take care of the technology that enables operational efficiencies," commented Mark Broin, IDQ Vice President of Information Services. "We will be able to open a new site for less money and with better technology thanks to our relationships with them." IDQ will manage the menus and POS configurations for each brand utilizing Radiant`s tools over the Internet. "This technology allows us to grow our operation and provide exceptional service to our franchisees without adding major costs to our business," Broin concluded.

One of the main objectives of the Radiant 6e food service solution is to support a heavily franchised environment with multiple brands utilizing a common operational and technology infrastructure. Deploying Radiant 6e allows the smallest franchisee to enjoy the same technology benefits as large operators because it leverages Radiant`s Web-based model and the Elite Business Partner program for field support of systems and data management services.

"The continued adoption of the Radiant 6e products by our partners and their clients demonstrates the value this innovative solution delivers to retail and hospitality businesses," said Lee Smith, Vice President of Distribution at Radiant Systems. "With tools that enable greater focus on business objectives, we are confident that Radiant 6e will help RDS serve many Dairy Queen franchisees to achieve a rapid return on their technology investment."

Company Information

Radiant Systems, Inc. helps companies improve product profitability, employee productivity and customer service through use of innovative technology. Radiant`s mission is to enable businesses to achieve operational excellence through intelligent technology. To accomplish this mission, Radiant combines powerful technology platforms, deep industry knowledge and strategic partnerships to deliver strong returns on systems investments for companies ranging in size from single site operators to multinational corporations. Headquartered in Atlanta, Radiant Systems (www.radiantsystems.com) has deployed its solutions to tens of thousands of sites worldwide.

International Dairy Queen develops, licenses and services a system of more than 5,700 Dairy Queen stores in the United States, Canada and 20 foreign countries featuring hamburgers, hot dogs, various dairy desserts, and beverages. It is a wholly owned subsidiary of Berkshire Hathaway Inc., which engages in a number of diverse business activities.

Certain statements contained in this press release are "forward-looking statements." Within the meaning of the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company`s financing plans; (ii) trends affecting the Company`s financial condition or results of operations; including the ability to integrate the operations of acquired businesses; (iii) the Company`s growth strategy and operating strategy; (iv) the Company`s new or future product offerings, and (v) the declaration and payment of dividends. The words "may," "would," "could," "will," "expect," "estimate," "anticipate," "believe," "intend," "plans," and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company`s ability to control. Actual results may differ materially from those projected in the forward-looking statements as a result of various factors. Among the key risks, assumptions and factors that may affect operating results, performance and financial condition are the Company`s reliance on a small number of customers for a larger portion of its revenues, fluctuations in its quarterly results, ability to continue and manage its growth, liquidity and other capital resources issues, competition and the other factors discussed in detail in the Company`s filings with the Securities and Exchange Commission.

For more information, please contact Peter K. Herbert, Public Relations Manager, at 770-576-6505.


Dairy Queen, Fast food, Franchising, Radiant, Radiant Systems