Kurt Peters


WolfCamera.com achieves 20 to 30 percent increase in e-commerce sales since launching site last month with CommercialWare`s retail.dot.commerce solution

Natick, Mass. – December 10, 2001 – CommercialWare, Inc., a leading provider of commerce infrastructure software, today announced WolfCamera.com as a new retail.dot.commerce customer that is realizing an immediate increase in order volume. WolfCamera.com has achieved a 20 to 30 percent increase in e-commerce sales since launching their Web site in October on CommercialWare`s retail.dot.commerce. The company is using the retail.dot.commerce solution for order management, fulfillment and to heighten customer service and achieve substantial ROI.

Ritz Interactive, Inc., parent company of leading e-tailer RitzCamera.com, acquired WolfCamera.com on October 1, 2001. RitzCamera.com has been using CommercialWare`s retail.dot.commerce since November 1999 to manage the multi-channel orders and fulfillment process and to improve customer service at the popular retail site. Upon acquisition of their largest competitor, Ritz Interactive now claims ownership of the number one and number two photographic specialty e-tail destinations on the Web. By migrating WolfCamera.com onto the retail.dot.commerce solution, the new company is better positioned to managed the increased traffic and accommodate for future growth.

"Upon acquiring WolfCamera.com, we immediately saw the benefits in using the CommercialWare retail.dot.commerce product for this site`s order management and fulfillment needs based upon our previous successes with the product," said Fred H. Lerner, president and CEO of Ritz Interactive, Inc. "Through our acquisition, we have solidified our position as the undisputed leader in the photographic e-commerce space, and by standardizing on CommercialWare`s product, we can maintain a high-level of customer service across all of our sites."

Founded in April 1999, RitzCamera.com has established itself as the premier online shopping source for photographic products and accessories, including an extensive selection of state-of-the-art digital cameras, and this month was named one of the "Best of the Web" for 2001 by Forbes Magazine. The user-friendly e-commerce site also supplies valuable tips, product reviews and comparisons that help online shoppers make better-informed buying decisions. In addition to quality products, useful information and the convenience of online purchasing, RitzCamera.com provides consumers with the added benefits of a "Low Prices Guarantee," no sales tax, and free shipping for orders over $100.

"Ritz Interactive claims that since implementing retail.dot.commerce across all sales channels, sales revenue has increased, customer service has improved and the call center has seen a decrease in traffic and a reduction in call times," said Donny Askin, CEO and Founder of CommercialWare. "When a long time customer like Ritz Interactive brings more sites into its fold, it is a testament to our relationship that the adoption of our software for these new channels is both quick and successful."

The Ritz Interactive portfolio also includes several other photography-related Internet properties, including popular digital imaging and photo-sharing site RitzPIX.com, and the comprehensive, content-oriented portal, Photography.com. Along with its photography sites, Ritz Interactive owns and operates some of the Web`s most popular boating- and fishing-related destinations, including the online marine superstore, BoatersWorld.com.

About CommercialWare

CommercialWare is the world`s leading provider of commerce infrastructure software for multi-channel retailers. CommercialWare`s retail.dot.commerce and collaborate.dot.commerce enable retailers to interact and transact with, and service their customers across multiple channels, ensuring high levels of customer satisfaction and loyalty. The products seamlessly link all aspects of the transaction lifecycle from customer-facing activities like marketing, order entry, and customer service, to operational activities like order management, fulfillment, reverse logistics, and supply chain collaboration. CommercialWare powers retail commerce for more than 80 leading retail brands, including Saks Fifth Avenue, Target, Starbucks, Brooks Brothers, J. Jill, Ritz Camera, JoS A. Bank, and Patagonia. For more information, visit CommercialWare at http://www.commercialware.com/

About Ritz Interactive, Inc.

Ritz Interactive, Inc. of Irvine, Calif., (www.RitzInteractive.com ) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for the online shopper. In addition to its leading photography and marine online shopping destinations RitzCamera.com and BoatersWorld.com, Ritz Interactive owns and operates a number of popular content-oriented portals serving these two distinct niche markets.

Photography-Related Web Sites:
The Ritz Interactive e-commerce network includes flagship sites RitzCamera.com (www.RitzCamera.com ) and WolfCamera.com (www.WolfCamera.com), representing the number one and number two photo specialty online shopping destinations, respectively. Each of these sites features an enormous selection of quality products and accessories, no sales tax, free shipping (for orders over $100) and world-class customer service. Ritz PIX.com (www.RitzPIX.com), another Ritz Interactive property, is the Internet`s premier digital imaging and photo-sharing site. The Ritz Interactive network also includes the comprehensive community portal Photography.com (www.Photography.com ), offering a wealth of useful information and resources to photo enthusiasts.

Marine-Related Web Sites:

Ritz Interactive owns and operates several popular marine-related Web sites, including its flagship e-commerce property BoatersWorld.com (www.BoatersWorld.com), as well as the content-oriented community portals FishingOnly.com and BoatingOnly.com. BoatersWorld.com is the premier online shopping source for boating and fishing products, offering more than 25,000 different products. The site also offers the added benefits of no sales tax, free shipping (for orders over $200) and world-class customer service. FishingOnly.com and BoatingOnly.com provide information and features of interest to avid anglers and boaters, in addition to online shopping.

Stephanie Lee
Senior Account Manager
Lois Paul and Partners Inc. (LP&P;), a Fleishman-Hillard Company
phone (781) 782-5710


business, Commerce, Online shopping, Order management system, Ritz Camera Centers