Kurt Peters

Platform enables e-marketplace to introduce CPFR capabilities to more than 11,000 customers across a wide range of industries

Tokyo, Japan and Waltham, MA, USA - November 5, 2001 - Hitachi, Ltd. [NYSE:HIT] today unveiled significant enhancements to its industry leading TWX-21/Exchange e-marketplace by selecting Syncra Xt(tm) from Syncra Systems for supply chain collaboration. Syncra Xt follows the Collaborative Planning, Forecasting and Replenishment (CPFR(r)) guidelines for supply and demand alignment between trading partners to increase service levels and reduce inventories. TWX-21/Exchange is the leading e-marketplace in Japan and currently serves 11,500 corporate customers across a wide range of industries including apparel, consumer packaged goods, electronics, high-tech and retail.

The Hitachi TWX-21/Exchange e-marketplace, which supports approximately US $40 billion in transaction volume per year, is adding CPFR capabilities as a critical next step to augmenting its extensive array of existing services including web-EDI, MRO procurement, quotations, catalog and data exchange capabilities. Services such as XML/EDI capabilities will be added to TWX-21/Exchange in 2002.

Hitachi selected Syncra`s supply chain collaboration technology after an extensive test market evaluation that included in-depth evaluations of all available CPFR solutions. "We selected Syncra because we were impressed with its market leadership and experience from both a technology and knowledge capital perspective," said Hiroshi Fukuoka, general manager, Hitachi,Ltd., Information Services Division. "Syncra`s collaboration platform is an ideal fit for TWX-21/Exchange because it is built on open database and Internet standards, has flexible data management and visualization capabilities, and a high-performance exception engine capable of processing supply chain data in large scale. These features are critical for our current customers and the Japanese market as a whole."

"Hitachi`s selection of Syncra demonstrates that it understands the value and importance of offering CPFR supply chain collaboration capabilities to its customers in the Japanese market," said Jeffrey Stamen, chief executive officer, Syncra Systems. "We are proud to have been selected by Hitachi. We feel this reinforces Syncra`s leadership position and underscores our strength in handling their sophisticated and diverse supply chain collaboration needs at such a large scale."

The selection of Syncra`s CPFR solution by Hitachi TWX-21/Exchange represents a critical milestone in the adoption of CPFR and places Hitachi at the forefront of the Japanese market. "Hitachi TWX-21/Exchange is taking a lead role in promoting this important industry initiative in Japan by adopting CPFR for value chain collaboration and partnering with Syncra," commented Joe Andraski, vice chairperson for the VICS CPFR committee. "This is the next logical step as we work to address the global multi-billion dollar industry challenge of increasing sales, improving profitability and efficiently using working and fixed capital which deals with the extended value chain, i.e. from raw material and packaging suppliers to the end consumer. This is clearly a major endorsement of CPFR by a leading technology provider."

Hitachi, Ltd., is working closely with a number of leading Japanese retailers and manufacturers in the development of pilot programs for Syncra Xt, through TWX-21/Exchange. Syncra is planning for full production and general availability of a localized Japanese version in 2002.

About Hitachi, Ltd.

Hitachi, Ltd., headquartered in Tokyo, Japan, is one of the world`s leading global electronics companies, with fiscal 2000 (ended March 31, 2001) consolidated sales of 8,417 billion yen ($67.9 billion*). The company manufactures and markets a wide range of products, including computers, semiconductors, consumer products and power and industrial equipment. For more information on Hitachi, Ltd., please visit Hitachi`s Web site at http://global.hitachi.com *At an exchange rate of 124 yen to the dollar.

About Syncra Systems, Inc.

Syncra Systems, Inc. provides B2B supply-chain intelligence and collaboration solutions. Syncra products, which fully support the industry-standard Collaborative Planning, Forecasting and Replenishment (CPFR(r)) guidelines, feature a Web-based, many-to-many architecture that enables manufacturers, distributors, suppliers, and retailers to collaborate with their trading partners to reduce inventory and improve customer service levels and sales. Syncra Systems can be found on the Web at www.syncra.com. Syncra Systems, Syncra and Syncra Xt are trademarks of Syncra Systems, Inc. CPFR is a registered trademark of the Voluntary Interindustry Commerce Standards (VICS) Association. All other trademarks mentioned in this document are the property of their respective owners.

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Forecasting, Hitachi Ltd., Planning, supply chain, supply chain management