FARMINGTON HILLS, Mich. & KING OF PRUSSIA, Pa.-- Oct. 18, 2001--Global Sports, Inc. (NASDAQ:GSPT), a leading outsource solution provider for e-commerce, and Pro Golf International, Inc./ ProGolf.com, a subsidiary of Ajay Sports, Inc. (OTC Bulletin Board: AJAY), and the online distribution channel for Pro Golf of America, Inc., the world`s largest franchised golf retailer of golf equipment, apparel, brand name golf footwear and branded and private label golf merchandise, announced today that Global Sports has been selected to develop and operate the e-commerce golf store at www.progolf.com.
Global Sports` will utilize its scalable e-commerce solution to develop and operate all aspects of the new e-commerce store, including Web site design, customer service, fulfillment, and merchandising. Pro Golf of America ("PGOA")/Pro Golf.com had previously operated an e-commerce store utilizing internal resources. The agreement enables PGOA to remain focused on growing its successful franchise retail business, while maintaining a significant presence in online retailing of golf products. The new e-commerce store will feature an extensive selection of golf equipment, apparel, footwear, and branded and private label merchandise.
Commenting on the alliance, Joseph White, President and Chief Operating Officer of Pro Golf, said, "We are extremely committed to e-commerce and the extended channel it presents to Pro Golf`s customers. After an extensive evaluation of the options available to us in e-commerce, we are excited to select Global Sports to develop and operate the new e-commerce store at www.progolf.com. Pro Golf will continue to capitalize on our established brand to drive traffic to the www.progolf.com site as well as to our "bricks and mortar" retail outlets."
Michael G. Rubin, Chairman and Chief Executive Officer of Global Sports, Inc., commented, "Pro Golf of America is the largest full-line franchised retailer of golf products in the United States, and we are delighted to be able to serve their customers with the best possible e-commerce experience. We believe their well-known brand name and strong niche in the retail golf category will translate into a robust e-commerce business."
About Global Sports
Global Sports is a leading outsource solution provider for e-commerce. The company develops and operates e-commerce businesses for retailers, media companies, and professional sports organizations. The Global Sports` platform includes Web site design and development, e-commerce technology, customer service, fulfillment, merchandising, content development and management, and online and database marketing.
About Pro Golf International, Inc.
Pro Golf International, Inc. owns Pro Golf of America, Inc., ProGolf.com, Inc. and Pro Golf Domes, Inc. According to Sports Trend magazine, Pro Golf of America is the world`s largest full-line franchised golf retailer with annual sales of approximately $210,000,000 projected for 2001. The company currently franchises and operates 148 golf retail stores in the USA, the Philippines, Canada and the Bahamas.
Global Sports Contact:
Pro Golf of America Contacts:
Joseph White, President: (248) 737-0553
Thomas W. Itin, Chairman: (248) 851-5651
Mark Lantz, Exec. VP: (248) 737-0553