Redefining The Industry: Jupiter Online Advertising Forum Pinpoints New Digital Marketing Opportunities

Kurt Peters

PR Contacts:
Steven Sachs
Jupiter Media Metrix
Tel: 917-534-6852

Ryan Oettinger
Jupiter Media Metrix
Tel: 917-534-6226

Executives from IBM, Viacom, AT&T;, J C Penney and other influential industry giants to define best practices in online advertising through powerful case studies

Limited space available for pre-day executive roundtable on the future of digital and interactive TV

NEW YORK, July 12, 2001-Jupiter Media Metrix (NASDAQ: JMXI), the global leader in Internet and new technology analysis and measurement, will host its sixth Online Advertising Forum in New York on August 7-9. Digital marketing visionaries, including DoubleClick`s Kevin Ryan, chief executive officer; and CNET Network`s Shelby Bonnie, chairman and chief executive officer, will address the question of: "What`s Wrong With Online Advertising?" Myer Berlow, president, worldwide interactive marketing, America Online, Inc., is among more than 40 influential speakers who will share their views on digital marketing with the industry.

"New creative formats, performance pricing and greater accountability will not lift the pall of despair from the online advertising industry overnight. The symptoms of a sick online advertising industry are not hard to see-but there is hope," said Patrick Keane, Jupiter Media Metrix vice president and senior analyst. "This year`s Online Advertising Forum is the most critical one yet because the industry needs to solve problems and continue moving forward. Innovative marketers who are making the Web work will be on board to define what tactics publishers must deploy to move inventory in a challenging market."

Speakers at Jupiter`s Online Advertising Forum will participate in and present focused debates, insightful case studies and exclusive research on topics, including the following:

Can You Brand Online? The focus of online measurement has hinged on gauging active, direct response metrics, excluding traditional branding metric measurement. How should branding metrics be weighted for campaign ROI calculations?

E-Mail Marketing: Breaking Through the Clutter. Is the Internet`s most powerful communication and direct marketing application being overused? How can marketers effectively use e-mail in an environment rife with clutter?

Digital Marketing in the New Austerity. The next generation of digital marketers is focused on value and ROI-and they`re developing new techniques to get what they need. Senior executives from national brands will discuss their new strategies and tactics and address what is working and not working for them now.

Additional Speakers

Jupiter`s Online Advertising Forum will take place at the Hilton New York from August 7-9. Additional keynotes and speakers who will be participating in the forum include: --Melanie Angermann, vice president, marketing, J C Penney
--Yusuf Medhi, vice president, MSN and Personal Services Business Group, Microsoft Corporation
--Gary Miller, director, IBM E-Marketing Strategy Practice, IBM Global Services
--Ted Meisel, president and chief executive officer, GoTo.com
--Scott Moore, publisher, Slate
--Jordan Weisman, creative director, Microsoft Entertainment Group
--Bryan Cowley, vice president, general manager, eBay
--Martin Nisenholtz, chief executive officer, New York Times Digital
--Doug Jaeger, interactive creative director, TBWA/Chiat Day
--Tim Armstrong, vice president, advertising sales, Google
--Mike Windsor, president, OgilvyOne Worldwide
--Tim McHale, chief media officer, Tribal DDB Worldwide
--Richard Hopple, chairman and chief executive officer, Unicast Communications Co.

Jupiter Analysts and Executives:
--Gene DeRose, vice chairman and president
--Patrick Keane, vice president and senior analyst
--Charlie Buchwalter, vice president, Media Research
--Marc Ryan, director, Media Research
--Marissa Gluck, senior analyst
--Rudy Grahn, analyst

For the full speaker lineup, please visit www.jupiterevents.com.

Special iTV Roundtable

On August 7, a special pre-day executive roundtable on the future of interactive and digital TV will kick off Jupiter`s Online Advertising Forum. Executives from cutting-edge companies, including ACTV, Wink Communications, NDS, Commerce and Mixed Signals will be covering topics that will affect how and when iTV takes off.

Participate in Jupiter`s Online Advertising Forum For more information or to register for the Jupiter Online Advertising Forum, "What`s Wrong With Online Advertising," visit www.jupiterevents.com. If you are a member of the news media and wish to attend, please send an email to presspass@jmm.com.

About Jupiter Media Metrix

Jupiter Media Metrix is the global leader in Internet and new technology analysis and measurement. The company delivers innovative and comprehensive Internet measurement, analysis, intelligence and events to provide businesses with unmatched global resources for understanding and profiting from the Internet. Jupiter Media Metrix brings together world-class, innovative and market-leading products, services, research methodologies and people. Jupiter Media Metrix brands include Media Metrix, AdRelevance, Jupiter Research and Jupiter Events. The Company is headquartered in New York City and operates worldwide, across the Americas, Asia Pacific, Europe (as Jupiter MMXI Europe), and the Middle East. Visit us at www.jmm.com for more information.

This press release contains statements of a forward-looking nature relating to future events or future financial results of Jupiter Media Metrix. Investors are cautioned that such statements are only predictions and that actual events or results may differ materially. In evaluating such statements, investors should specifically consider various factors, which could cause actual events or results to differ materially from those indicated from such forward-looking statements, including the matters set forth in Jupiter Media Metrix reports and documents filed from time to time with the Securities and Exchange Commission.

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