Accrue Software Launches Next Generation E-Business Analysis Platform

Kurt Peters

Preferred Customer Program Roll-Out For Accrue G2 Includes Dow Jones and Eastman Kodak Company

FREMONT, Calif.--May 8, 2001--Accrue(TM) Software, Inc. (Nasdaq:ACRU), a leading provider of e-business analysis solutions for powering Web-based customer interactions, today announced the availability of Accrue G2 -- the company`s new highly scalable and responsive solutions platform -- for Preferred Customer Program members, including Dow Jones and Eastman Kodak Company.

"Accrue G2 is a highly scalable analysis platform that automates the data collection, analysis, and reporting components necessary for a successful e-business analysis solution," said Jeffrey Walker, Accrue`s new president and CEO. "Our benchmark tests prove that Accrue G2 is the most technologically advanced e-business analytic platform in the industry with the ability to handle billions of events a day for even the most complex of e-businesses."

"Over the past 18 months, Accrue has acquired several powerful decision support technologies in its quest to provide increased breadth and depth of analysis for its largest and most demanding customers," said Guy Creese, research director of Internet Analytics at Aberdeen Group. "The integration of these components into a single platform has resulted in a highly scalable analytic platform that can serve large and sophisticated e-businesses."

Accrue G2

Accrue G2 is a comprehensive e-business analytic platform designed to provide companies in the publishing/media, multi-channel commerce, and financial services segments with deep insight into the relationships between Web site activity and business actions. Some of the key benefits include: rapid ROI through immediate response to online customer behavior; higher lifetime customer value through ongoing relationship management; sustainable depth of analysis and system responsiveness through growth of Web site volume and complexity; and configurable integration of Accrue G2 into existing production information systems.

Availability and Pricing

Accrue G2 is available now through the Preferred Customer Program. The Preferred Customer Program provides Accrue G2 customers with superior customer service through the entire cycle of the solution -- from implementation through configuration to production -- ensuring the continued success of its clients` analytical e-business solution even in the most complex customer environments. Preferred Customer Program members work with Accrue`s professional services or certified partners to develop and attain measurable objectives and goals. Initial members include Dow Jones and Eastman Kodak Company. To join the Accrue G2 Preferred Customer Program, contact Accrue Software via email at marketing@accrue.com. Pricing for the Accrue G2 platform varies according to individual client needs and deployment method. More information on the features and capabilities of Accrue G2 is available at www.accrue.com.

About Accrue Software

Accrue Software is a leading provider of enterprise-level e-business analysis solutions that helps companies understand, predict, and respond to online customer behavior. Accrue`s solutions enable highly targeted campaigns to improve the profitability of customer interactions across multiple touch points. Accrue has over 600 customers, including industry leaders such as FedEx, Gateway, Dow Jones, Eastman Kodak Company, MTV, Macy`s, and Deutsche Telekom.

Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with regional sales offices throughout the U.S. International headquarters are in Cologne, Germany and Singapore. Accrue has strategic partnerships with leading e-business vendors, including Art Technology Group, BEA, BroadVision, DoubleClick, IBM, Oracle, Sun Microsystems and Vignette. Accrue Software can be reached at 888/4ACCRUE or 510/580-4500 and at www.accrue.com.

Note to Editors: Accrue is a trademark of Accrue Software, Inc. All other trademarks are the sole property of their respective owners.

Except for the historical information contained herein, the matters discussed in the news release, including projections of future revenues and earnings, are forward-looking statements that involve risks and uncertainties that could cause actual results, future revenues or earnings to differ materially from those in such forward-looking statements. These forward-looking statements are made only as of the date of this press release, and Accrue undertakes no obligation to update or revise the projections of revenue and earnings, or the other forward-looking statements, whether as a result of new information, future events or otherwise. Accordingly, you should not place undue reliance on these projections of future revenue and earnings, and other forward-looking statements. Potential risks and uncertainties include, without limitation, the Company`s limited operating history, history of losses, fluctuations in operating results, competition in the e-business analysis market, reliance on sales from a limited number of products for its revenue, reliance on expanding sales operations and distribution channels and potential difficulties associated with the integration of the personnel, operations and products of Marketwave, NeoVista and Pilot with Accrue`s personnel, operations and products. These and other risk factors are described in detail in the Company`s Registration Statement on Form S-1, and in the Company`s other filings, which are on file with the Securities and Exchange Commission (http://www.sec.gov).

Ventaja Communications, Inc.

Aimee Quemuel, 415/751-5014 (Media)



Customer relationship management, Eastman Kodak, Electronic commerce, Kodak, Technology Internet