Successful web selling requires a community, many in the industry believe today. What better community than gun and hunting enthusiasts. CheaperThanDirt.com, GunBroker.com and HuntingDigest.com have entered into an alliance to create a web community designed specifically for hunters and sport shooters. Together they offer the Internet's largest hunting and shooting online store, a shooter-oriented auction site, and regularly updated "how to" information. The combined sites served over 20 million page views in October. HuntingDigest.com provides hunting and shooting equipment reviews, along with expert advice-outdoorsman and rock star Ted Nugent responds to questions online-and hunting adventure features. Cheaper Than Dirt's on-line store features over 65,000 items, and GunBroker.com is a shooting and hunting supplies auction site.