Marketing
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Affiliate Marketing

Shopko brings an online gift registry to its stores

How Wine.com uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer

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E-mail Marketing

How Mood Fabrics drives a 7% conversion rate on email campaigns

NetSuite will acquire email service provider Bronto Software

Online retailers get in on the fun on April Fools’ Day

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International Marketing

Alibaba says its Aliexpress.com is the leading retail site in Russia

Almost half of global web consumers will purchase across borders by 2020

Saks’ parent sets up a push into Europe with its $3.2 billion Kaufhof buy

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Merchandising and Design

A seller of complex products makes it easier to buy online

The Internet of Things: It’s more about services than things

Top 500 retailer Newegg upgrades its GameCrate gaming site

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Online Marketplaces

The eBay/PayPal divorce date is set

Confederate flag sales won’t fly at Amazon

Alibaba sells e-commerce site 11 Main to rival marketplace OpenSky

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Search Engine Marketing

Google releases a tool to track ad effectiveness across devices

Bing, too, says mobile friendliness matters

What a Buy button on Google mobile ads would mean for retailers

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Search Engine Optimization

Bodybuilding.com powers through Google’s mobile search ranking change

What’s in a name? OfficeSupply.com finds better business

Mobilegeddon!

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Site Search

E-commerce technology provider Celebros has a new CEO

Urban Decay Cosmetics gets a Pinterest mobile makeover

Game on: Otto Group hopes a little rivalry will help solve its product categorization woes

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Social Media

Facebook lets some Shopify merchants try out its Buy button

Is Facebook the new YouTube?

Snapchat rolls out video ads

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Video/Rich Media

Twitter looks to attract more ad dollars by offering autoplay video ads

Visual marketing vendor Olapic raises $15 million

Alibaba Group is ready to act on a Chinese version of Netflix and HBO

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Web Advertising

Wayfair gets with the programmatic ad program

Top 500 e-retailer Wayfair books a 52% sales gain for Q1

Amazon unveils advertising platform for mobile-app developers

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From IR Blogs

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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