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Affiliate Marketing

Shopko brings an online gift registry to its stores

How uses affiliates to boost the bottom line

YouTube experts drive $1 million in sales for a video game accessories e-retailer


E-mail Marketing

How Mood Fabrics drives a 7% conversion rate on email campaigns

NetSuite will acquire email service provider Bronto Software

Online retailers get in on the fun on April Fools’ Day


International Marketing

Alibaba says its is the leading retail site in Russia

Almost half of global web consumers will purchase across borders by 2020

Saks’ parent sets up a push into Europe with its $3.2 billion Kaufhof buy


Merchandising and Design

A seller of complex products makes it easier to buy online

The Internet of Things: It’s more about services than things

Top 500 retailer Newegg upgrades its GameCrate gaming site


Online Marketplaces

The eBay/PayPal divorce date is set

Confederate flag sales won’t fly at Amazon

Alibaba sells e-commerce site 11 Main to rival marketplace OpenSky


Search Engine Marketing

Google releases a tool to track ad effectiveness across devices

Bing, too, says mobile friendliness matters

What a Buy button on Google mobile ads would mean for retailers


Search Engine Optimization powers through Google’s mobile search ranking change

What’s in a name? finds better business



Site Search

E-commerce technology provider Celebros has a new CEO

Urban Decay Cosmetics gets a Pinterest mobile makeover

Game on: Otto Group hopes a little rivalry will help solve its product categorization woes


Social Media

Facebook lets some Shopify merchants try out its Buy button

Is Facebook the new YouTube?

Snapchat rolls out video ads


Video/Rich Media

Twitter looks to attract more ad dollars by offering autoplay video ads

Visual marketing vendor Olapic raises $15 million

Alibaba Group is ready to act on a Chinese version of Netflix and HBO


Web Advertising

Wayfair gets with the programmatic ad program

Top 500 e-retailer Wayfair books a 52% sales gain for Q1

Amazon unveils advertising platform for mobile-app developers



From IR Blogs


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...


Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...