Did You Know

Affiliate Marketing

Affiliate marketing network consolidation: Affiliate Window acquires ShareASale

How JM Bullion mines a rich metals market online

Why Follett favors a different approach to apps


E-mail Marketing

Retailers sent a lot more post-Christmas emails than they usually do

Amazon goes on an email blitz this holiday season

Consumers open more than half of retailers’ emails on smartphones in Q3


International Marketing

China’s Alibaba jumps into the Olympics ring as a lead sponsor

E-retailers most often translate their sites into French and German

A major Chinese seller on Amazon raises $47 million


Merchandising and Design

The Under Armour logo will be on every MLB jersey

QVC launches beauty-specific network Beauty iQ hires a Sam’s Club veteran


Online Marketplaces

Thousands of foreign brands enter China through e-commerce

Newegg plans to launch an online marketplace in China

Wal-Mart buys Shoebuy for $70 million to bolster


Search Engine Marketing

Amazon’s test of Product Listing Ads is bad news for other retailers

Paid search sales soar 45% from Thanksgiving to Christmas Day

Google looks to make search and shopping more compatible


Search Engine Optimization

What Google’s latest mobile index changes mean for e-retailers

Better search results lead to more sales for Fanatics

Google gives mobile search results a Fashion Week makeover


Site Search

Helping website newcomers find their way around can boost sales

How a Halloween e-retailer finds more revenue with smarter search

A new Staples app feature makes back-to-school shopping a snap


Social Media

Instagram Stories’ 150 million daily users will soon see full-screen ads

Facebook ads drove more shoppers to buy over the holidays

Secrecy and IPO plans create challenges for Snapchat’s maker


Video/Rich Media

Ashley Furniture will launch an in-store virtual reality experience

Twitter refunds money to clients affected by overstated video ad views

Brands and users can share live videos in Instagram Stories


Web Advertising

Retailers’ digital ad spending grows 22.5% this year

J.C. Penney bucks a retailer advertising trend this holiday season

Digital shift: Retailers’ holiday ad spending falls



From The IR Blog


Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...