Marketing
Did You Know

Affiliate Marketing

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction

Shopko brings an online gift registry to its stores

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E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already

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International Marketing

eBay has more brand power than Amazon

India’s Flipkart prepares for e-commerce battle with Amazon

Fast-growing online mattress retailer Casper expands to Europe

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Merchandising and Design

Astound Commerce buys The E-Tailing Group

eBay Enterprise sells its photo and video production studio division

Browsing Amazon’s new private-label clothing lines

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Online Marketplaces

Repeat shoppers drive record sales on Prime Day

Was Prime Day a bust for Amazon’s marketplace sellers?

J.C. Penney and Kohl’s put their own spin on the Amazon Prime Day hoopla

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Search Engine Marketing

Google’s new ads try harder to figure out what shoppers want

Google’s AMP expands to speed ad load times

EU: Google skews search and unfairly curbs rival web ads

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Search Engine Optimization

Mobile SEO matters more than it used to

Boot Barn kicks its annual online sales higher by double digits

U.S. Auto Parts’ online sales slide 4% in Q4, but gain 3% for the year

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Site Search

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost

Stein Mart’s online sales soar and spark a site redesign

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Social Media

Photo-based marketing platform Olapic will join a digital font firm

Shoppers are more upbeat about Amazon Prime Day than they were a year ago

The pulse of Amazon Prime Day: What's happening on social media

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Video/Rich Media

How ScotteVest hopes to reshape the online (and offline) apparel world

Online retailers get the picture: Video works

Who’s winning the social media popularity contest? Snapchat passes Twitter

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Web Advertising

Amazon is using Prime Day discounts to entice Prime members to try newer Amazon services

Google may face another investigation over its advertising services in the EU

How many U.S. consumers can shop Amazon Prime Day deals?

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From The IR Blog

FPO

Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

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