Did You Know

Affiliate Marketing

Ello, which bills itself as the ad-free social network, adopts an affiliate marketing model

A former eBay marketing unit returns to its roots as Pepperjam

eBay Enterprise buys affiliate technology vendor AffiliateTraction


E-mail Marketing

More shoppers go online to buy Mother’s Day gifts

Top email welcome campaigns convert 25% of the time

What’s the secret to marketing to teens? Like, send emails already


International Marketing

Mobile 500 Spotlight: Who’s driving global growth in mobile commerce?

Global high-end brands increasingly sell online in China

Online sales grow while retail store sales slide for Guess


Merchandising and Design

Touch of Modern gets in touch with Samsung shoppers

Astound Commerce buys The E-Tailing Group

eBay Enterprise sells its photo and video production studio division


Online Marketplaces

Odd couple? How and Wal-Mart line up

Why Amazon is suddenly swimming in profit

ChannelAdvisor’s revenue rises 12% in Q2


Search Engine Marketing

Google’s paid clicks jump 37% in Q2

China’s online ad restrictions hit search engine giant Baidu

56% of online retail searches take place on mobile devices


Search Engine Optimization

Google will penalize mobile commerce retailers that use full-screen ads

Overstock’s sales grow nearly 10% in Q2

Harry Potter ‘spells’ success for Barnes and Noble search traffic


Site Search

IBM’s Chef Watson serves up advanced recommendations for Bear Naked granola fans

Need a Mothers’ Day gift? Ask online via GWYN.

A Yahoo-backed e-commerce search startup, Twiggle, gets a boost


Social Media

Pinterest pushes into video ads

Facebook blocks desktop ad blockers

Facebook looks to monetize WhatsApp


Video/Rich Media

Pinterest pushes into video ads

How ScotteVest hopes to reshape the online (and offline) apparel world

Online retailers get the picture: Video works


Web Advertising

Kirkland’s shifts advertising dollars to digital from print

eBay taps into messaging app Tango for ads

Will buying Yahoo make Verizon an appealing advertising platform for retailers?



From The IR Blog


Timothy Seward / Internet Diary

2016 Internet Trends: quantifying the mobile uprising

The widely followed annual Internet Trends report from Mary Meeker documents that advertisers remain too ...


Bill Siwicki / Internet Diary

Why you should think twice before buying digital videos

Here I thought I was all set to stop buying Blu-rays and switch to digital ...