Sponsored Supplement: Site Performance – Speed equals success
Keeping e-commerce sites loading quickly gets steadily trickier as those sites become more complex. There's a science to maintaining site performance, and e-retailers must keep up with it. Gorgeous product shots and engaging video are great, and online shoppers have come to expect to find such engaging content at retail web sites. But they still expect those sites to load quickly. If a shopper has to wait even a few seconds, she may well move on to a competitor's site before that stunning product image even appears.