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Previous Slide Next Slide
Ad Money

Putting together an online marketing strategy is one thing. Building a strategy for measuring the impact of marketing is quite another.

By Paul Demery Post a comment
Planning Ahead

Planogram applications help chain retailers effectively disseminate merchandising and other planning information to every store.

By Paul Demery Post a comment
Keep In Touch

There are three crucial tasks for e-retailers seeking success with contact center outsourcing: monitor, measure and motivate.

By Don Davis Post a comment

/ Marketing

Anchors Aweigh

Retailers are depending on web-based systems to help with the complex mix of rules, restrictions and duties when shipping overseas.

By Paul Demery Post a comment

More Stories

/ Marketing

Tech vendors move toward more multi-channel retailing systems

Companies like Micros Retail, Escalate Retail, Microsoft, IBM and iCongo are offering more multi-channel functionality in technology platforms, enabling merchants to better market and merchandise to shoppers based on their shopping behavior across multiple channels.

Internet Retailer Leave a comment
For consumer response, Sephora finds viral networking better than banner ads

When beauty products retailer Sephora wanted to create buzz among consumers loyal to its brand to build a broader network of engaged shoppers, it turned to a viral marketing campaign that produced a response rate three times higher than attempts made through banner ads and e-mail marketing.

Internet Retailer Leave a comment
As it tops $1 billion in online sales, Circuit City hires new multi-channel talent

Circuit City is operating with new senior management for its online channel as its web sales approach $1.4 billion for the fiscal year ending Feb. 28, as online sales grow to 13% of total sales. Its strategy going forward to be to emphasize interactivity with online shoppers, such as through product videos.

Internet Retailer Leave a comment
Sears steps outside as customers drive up for online orders

To emphasize customer service, Sears is bringing products out to customers waiting in cars for orders placed online for store pick-up—even though customers who come inside the store to pick up products ordered online often buy additional products, Sears says.

Internet Retailer Leave a comment

/ Marketing

Auto Barn drives up sales on comparison shopping sites with new dashboard tool

The auto parts retailer has been getting better results from comparison shopping sites since deploying a new tool that feeds product data to the third-party sites and provides a dashboard view of click activity. AutoBarn says it`s on pace to save 17% of its comparison shopping ad budget.

Internet Retailer Leave a comment

/ Marketing

TigerDirect owner Systemax moves to acquire troubled merchant CompUSA

Rather than disappearing from the retail scene, CompUSA.com will evolve into a broader e-commerce site with an improved shopping experience and an extended line of consumer electronics, according to Systemax, which expects to closed this quarter on its planned purchase of CompUSA.

Internet Retailer Leave a comment

/ Marketing

11 online merchants get perfect score in mystery shopping survey

Eleven of the 100 online retailers surveyed in The E-Tailing Group`s 10 th Annual Mystery Shopping Study offer all 12 shopping features researched in the study, including a toll-free phone number on the home page, keyword site search and correct answers to customer e-mail questions within 25 hours.

Internet Retailer Leave a comment

/ Technology

Christmas store shopping a (chilly) breeze

Online shopping grew 19% this Christmas while store sales were virtually flat. Even with fewer crowds, shopping at stores just wasn`t much fun.

By Jack Love Leave a comment
Wedding retailer and host

Web hosting is a cornerstone of e-commerce. As such, e-retailers must carefully prepare prior to seeking a host, understanding their needs to ensure a successful marriage.

By Bill Siwicki Leave a comment
Time & Money

Thanks to integrated systems, better logistics and stricter cost control, many merchants now view fulfillment and shipping as a profit center.

By Mark Brohan Leave a comment

/ Marketing

Finding Gold

Site search is blossoming into a tool that delivers more than a list of results. E-retailers are ordering results based on business goals and beginning to blend site and web search.

By Mary Wagner Leave a comment

/ Marketing

The Power of Customer Reviews

Customer reviews can lift sales—and do much more. Retailers, for example, are including reviews in e-mail marketing, with big results; and they’re using reviews to enhance how shoppers navigate sites. But gaining enough reviews and avoiding shenanigans are challenges.

By Mary Wagner Leave a comment
How and where web buyers like to shop

68% of online consumers buy on the web at least once a month, Forrester Research says.

Internet Retailer Leave a comment

/ Marketing

Reaction Action

Companies need to be more aware of contacts from customers and add to their proactive marketing campaigns a reactive component.

By Keith Wardell Leave a comment

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