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Previous Slide Next Slide

/ Marketing

Cleaning up the store with Ajax

Some retailers using Ajax design technology to enhance customer experience have reaped higher conversion and lower page-error rates.

By Paul Demery Post a comment
E-mailing customers when their interest is at a peak

Transactional e-mails can build relationships and increase sales with well-designed promotional messages, Silverpop Systems Inc. research says.

Internet Retailer Post a comment
Scientific Site Strategy

Multivariable testing has made a big splash with online retailers, though its success really is riding the crest of a wave building for years.

By Gordon H. Bell and Roger Longbotham Post a comment

More Stories

Work It

New web-based workforce management tools enable retailers to coordinate activities with worker productivity.

By Peter Lucas Leave a comment
Where Products Best Fit

Retailers achieve merchandising success online via an assortment of technologies and tactics.

By Bill Briggs Leave a comment
Going Native

Finding the right vendor for a foreign market takes a lot of research and due diligence—and patience.

By Linda Punch Leave a comment
Light Bulb Moment

A $40 late fee begets an idea by Netflix CEO Reed Hastings worth $682.2 million.

By Mary Wagner Leave a comment
Crossing the Channel

Nordstrom undertakes a huge, years-long I.T. infrastructure project to help create a seamless shopping experience across three channels.

By Paul Demery Leave a comment
Building a new link from online retailing to social networking

Borders Group Inc. is big on promoting interactivity on the web, where shoppers can click through a playful gift finder on BordersGifts.com to get gift recommendations based on someone’s personal characteristics. Now it’s extending interactivity into social networking.

Internet Retailer Leave a comment
Wooing the lucrative but fickle multi-channel shopper

What many multi-channel retailers may not realize is how much they may have to share cross-channel sales with competitors. Despite spending more and purchasing with greater frequency, multi-channel shoppers tend to be less loyal than their single-channel counterparts, research and advisory firm Gartner Inc. says. The two primary reasons are that multi-channel shoppers are more price-sensitive because they use the online sales channel to conduct more price comparisons, and they have higher expectations for customer service.

Internet Retailer Leave a comment
Car dealers come of age on the Internet

No longer the slowpokes on the information superhighway, car dealers are upgrading their web sites to better interact with vehicle shoppers as well as with manufacturers.

Internet Retailer Leave a comment
Studying how online consumers plan their time for shopping

Is how an Internet user approaches time management a key factor in how to successfully market to that person? Yes—a potentially significant one, a new study suggests.

Internet Retailer Leave a comment
Hope rises among proponents of network neutrality

AT&T, to get government approval of its acquisition of BellSouth Corp., last month promised not to impose a tiered system of wired broadband Internet access for the next two years, increasing hope among retail industry groups for federal legislation designed to keep the Internet a level playing field for e-commerce companies.

Internet Retailer Leave a comment
Search Me

Top retail product and retailer name searches for November 2006

Internet Retailer Leave a comment
Sears hits home as it explores the virtues of virtual marketing

Sears Holdings Corp., in partnership with IBM Corp., last month moved further into the virtual world when it opened a prototype 3-D showroom called the “Sears Virtual Home” on Second Life. Second Life is a multi-player virtual world where people interact, play, do business and communicate online.

Internet Retailer Leave a comment
The giants of online retailing score big on the small screen

One of the traits that keeps market leaders Amazon.com Inc. and eBay Inc. ahead is their ability and their drive to evolve with e-commerce—and now, m-commerce, or e-retailing through mobile devices like cell phones and other personal digital assistants.

Internet Retailer Leave a comment
Blockbuster pulls back the curtains on its comeback strategy

Trying to open the curtains on a dramatic comeback after several years of losing market share in the DVD rental market to its online competition, Blockbuster Inc. last month launched a 30-second TV commercial that takes direct aim at its biggest rival, Netflix Inc.

Internet Retailer Leave a comment
Internet retailers: Set your sights higher

It’s time to look beyond this year’s Christmas trees to see just how far this e-commerce forest extends.

By Jack Love Leave a comment
Apple’s iPhone could push consumers to mobile commerce—someday

With much fanfare, Apple Inc. CEO Steve Jobs unveiled Apple’s long awaited iPhone in January–a device that might spur the widespread use of mobile commerce. But before the use of the iPhone and mobile _commerce become more mainstream, analysts say, there will be many intervening steps.

Internet Retailer Leave a comment
Serving the customer

E-retailers step up their customer service programs with more staff, better interactive tools and faster response times.

By Mark Brohan Leave a comment
Treasure hunt

Site search and merchandising technology incorporating more analytics and help from product reviews and content is refining merchandising.

By Linda Punch Leave a comment
Managing E-Commerce

E-commerce chiefs are gaining more prominence, though job responsibilities differ based on resources, time and vision at the top.

By Mary Wagner Leave a comment

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