The Internet Retailer 2013
Latin America 400

Published: August 2013

Ranking and Profiling the Online Retailing Leaders
in the Americas

The rapid development of e-commerce in Latin America in the past few years should register, if it hasn't already, on every e-retailer's radar. Economic growth, broader Internet penetration and the proliferation of inexpensive mobile devices that enable more consumers to shop online are all driving strong growth in e-commerce. And, just as in other regions, entrepreneurial startups are hitting it big by selling online in Latin America. One such star is web-only Brazilian sporting goods merchant , whose web sales in 2012 grew nearly 9,000% (that's not a typo!) to $120 million, claiming the title of fastest-growing Latin American e-retailer according to the 288-page 2013 Internet Retailer 2013 Latin America 400, the only industry resource that comprehensively ranks and analyzes the 400 leading web merchants in the Americas outside of the U.S.—the fastest-growing global e-commerce market behind Asia and ahead of the U.S. and Europe. Total spending on all forms of information technology in the region reached an estimated $97 billion in 2012, according to IDC. Hence it's easy to see why investors, analysts and companies anticipate online retailing sales growth, especially in the burgeoning national markets of Brazil, Mexico, Argentina and Chile.

Only Internet Retailer provides you with a passport to this exclusive competitive e-retailing business intelligence. Now in its Second Edition, the Internet Retailer 2013 Latin America 400 mirrors the growth in Latin American e-commerce by showcasing its own expansion in research content: it offers 33% more data and analysis than its predecessor as its rankings of the leading Latin American e-commerce companies have increased from 300 to 400. And the collective portrait painted of these retailers of their 2012 online sales and other key metrics—up to 120 data elements per web merchant— is one of robust growth, exceeding that of U.S. web sales growth last year: Total Latin America 400 web sales grew almost 19% in 2012, compared to 16% growth in the U.S.

Order your copy of the Internet Retailer 2013 Latin America 400 today, in the format of your choice:

Buy the print version for $75
Buy the digital version for $85
Buy the bundle (print + digital) for $125

This guide is also available in database format as a subscription to the online portal. A one-year, one-user license costs $225, though various licensing options are available.

More About the Guide:

At 288 pages, the completely updated and expanded guide to Latin American e-commerce offers exclusive data and analysis, including:

  • A detailed cover story analyzing how leading retailers in Argentina, Brazil, Chile, Mexico and elsewhere are overcoming national e-commerce growing pains to gain market share
  • Case studies on some of the region’s fastest growers and up-and-coming web merchants such as,,,, and Ponto de Promoção
  • A profile of Latin America's dominant e-commerce player, MercadoLibre, whose eBay-like online marketplaces in 13 countries account for 15% of Latin American online retail sales
  • A special section on e-commerce technology vendors used in 6 core solutions areas, including e-commerce platforms and web analytics
  • A social media focus that reveals how the Latin America 400 retailers stack up when it comes to social media and who’s winning—and losing—the battle to build volume on Facebook, Twitter and YouTube
  • Completely updated performance and payments metrics, analyzing how Latin American 400 retailers compare on key customer service metrics, types of payments and web site features/ functions, and key web site performance metrics, such as response time and site availability
  • A detailed map of Latin American e-commerce featuring key sales, Internet use and demographics of 11 of the largest countries in the region
  • Names and company addresses for 724 executives in charge of e-commerce, marketing and technology at the biggest Latin American online retailing organizations

Digital Edition Use:
Single User Licenses Only, Limited Number of Devices per Order, No Exceptions. Please note: This is a digital product; no PDF downloads are available nor printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.

Latin America 400 Facts

2012 growth in web sales for the Latin America 400


How fast No.1 Latin America 400 web merchant B2W grew in 2012


How much grew its Latin American web sales in 2012


How much of all Latin America 400 web sales are from U.S. retailers

Key Features

  • Sales Figures2012 web sales of the 400 largest e-retailers

  • Detailed Map11 of the largest countries broken down by e-commerce metrics

  • Thorough AnalysisKey financial, operations, payments & performance metrics

  • Industry ContactsNames of more than 700 e-commerce executives

See all features