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Leading by example

The apparel and accessories retailers in this year's Hot 100 are thriving on the web thanks to the creative, and often unconventional, approaches they've taken to technology, design and service.



Why They're Hot: Saks Fifth Avenue is leveraging its stores to build a bigger “omnichannel” brand. For instance, the retailer has spent two years developing an algorithm that predicts whether an online order can be fulfilled from a store. Thanks to the tool’s effectiveness, the percentage of online orders fulfilled from stores is in the “double digits,” says Michael Burgess, president of HBC Digital division, which oversees the digital strategy for Saks’ parent company Hudson Bay Co. The retailer also isn’t afraid to be playful; in the fall it launched a user-generated section of its site, called #SaksStyle, which aggregates images shoppers share on Instagram, Tumblr, Facebook and Twitter. Tying #SaksStyle back to its stores, the retailer in its fitting rooms encourages consumers to take and share “selfie” images.
Key Statistics:
  • Date Launched:2000
  • Unique Visitors:1,285,711
  • Web-based Sales:Order the Hot 100 issue
Who They're Using: